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September 02 2011

19:37

Paid coverage - Tumblr's "indecent 100,000 USD proposal" to fashion brands

Finding a valid business model, which is accepted by the market might be tricky. Sometimes you get a whole industry upset, or as Ben Popper writes, erupting at - in this case - Tumblr and its Fashion Director Rich Tong

BetaBeat :: Earlier this year Tumblr was the toast of fashion week. The brands and designers got their shows covered by influential Tumblr users on a hip social network that drove a ton of traffic and engagement. It was a win-win. Things are playing out a little differently this time. It started with the proposal Tumblr's Fashion Director Rich Tong circulated to fashion brands and agencies asking for $100,000 to have 4 of Tumblr's "select bloggers" produce 15 posts for the brand's Tumblr during the week, with the “exact nature of the content to be agreed upon prior to the start of the week.

Continue to read Ben Popper www.betabeat.com

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Schweinderl