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November 23 2010

21:30

Innovative Projects at Public Media Camp 2010

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The Public Media 2.0 series on MediaShift is sponsored by American University's Center for Social Media (CSM) through a grant from the Ford Foundation. Learn more about CSM's research on emerging public media trends and standards at futureofpublicmedia.net.

Ira Glass. Gwen Ifill. Big Bird.

These are some of the public faces of public media, but behind the scenes lies a nationwide army of talented, passionate individuals whose efforts often go unrecognized. This weekend, around 300 of these workers -- producers, designers, strategists, engineers, and more -- gathered at American University in Washington, D.C. for an unconference called Public Media Camp, or "pubcamp," as the cool kids call it. A few game souls took a moment in between sessions to answer my question, "What's the coolest thing you're working on right now?"

With apologies for my rudimentary video skills, I hope you'll take a minute to take in the diversity of innovative projects happening throughout the public media ecosystem:

I also have to share a contribution that came in via Twitter from Annie Shreffler, a producer at the WGBH Lab who couldn't attend PubCamp in person, but followed the weekend's events closely via Twitter and a livestream. She said the coolest thing she's working on right now is building a community of public media audiences, video journalists and aspiring filmmakers to document today's gay rights movement. This is being done in conjunction with a documentary, "Stonewall Uprising," that's airing on American Experience this spring (watch a preview of the documentary here).

How about you? What's the coolest public media project you've come across lately? And if you work in public media and I didn't get you on camera - tell us, what's the coolest thing you're working on right now?

The former editorial director of PBS.org, Amanda Hirsch is a writer, improviser and digital media consultant. Learn more at amandahirsch.com and follow Amanda on Twitter at @amanda_hirsch.

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The Public Media 2.0 series on MediaShift is sponsored by American University's Center for Social Media (CSM) through a grant from the Ford Foundation. Learn more about CSM's research on emerging public media trends and standards at futureofpublicmedia.net.

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November 22 2010

20:39

NPR, PBS Try to Tame Controversy, Embrace Tech at PubCamp

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The Public Media 2.0 series on MediaShift is sponsored by American University's Center for Social Media (CSM) through a grant from the Ford Foundation. Learn more about CSM's research on emerging public media trends and standards at futureofpublicmedia.net.

The last few months have been a bumpy stretch for public media. Due to controversial editorial decisions at both NPR and PBS, these organizations have gone from just covering the news to being the focus of it as well.



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NPR has faced withering criticism from the right for its seemingly abrupt firing of news analyst Juan Williams. The local Mississippi Public Broadcasting received similar criticism from the left after it dropped the popular national show Fresh Air from its line-up due to what it viewed as inappropriate sexually explicit conversation. And PBS came under fire for cutting controversial comments Tina Fey made about Tea Party-favorite Sarah Palin from its broadcast of the Mark Twain Prize ceremony, supposedly due to time constraints.

While each of these firestorms was put out by the institution that created the controversy, the second annual National Public Media Camp, which wrapped up last night at American University (AU) in Washington, D.C., provided an opportunity for representatives from all three organizations to share their experiences and -- more importantly -- the lessons learned. Not surprisingly, the session entitled "How to handle an online revolt" was one of the many highlights of a packed weekend of diverse discussions.

NPR social media strategist Andy Carvin's talk about the Williams incident combined his first-hand knowledge of managing a social media disaster with that of Thomas Broadus" from the Mississippi radio communications team and PBS' director of digital communications Kevin Dando. Broadus's former boss, who has since resigned, provided a casebook study of how to not respond to an angry Internet: ignoring the web at your own peril.

Carvin thanked his lucky stars that he had the good fortune to hire a comment moderating firm only weeks before NPR's home page was hit by more than 10,000 comments a day in the immediate aftermath of Williams' dismissal. Dando, whose preemptive plan to host Tina Fey's full speech online muted the conservative outcry, told the audience that even PBS.org got angry (and confused) comments denouncing the television service for firing Juan Williams (even though that was really done by NPR not PBS).

"When you have an online conflagration, you're probably better off letting users vent," Jon Gordon, the social media director of Minnesota Public Radio, observed after the discussion. "And it's interesting to hear, that is the independent conclusion reached by all three of those people who talked about online revolts. To me, that was the value of that session."

How it Worked

"The goal of PubCamp," said Carvin, "is to create an informal but high energy environment where members of the public with certain skills to bear can come and work with public media staff to find ways to collaborate with each other."

PubCamp organizers Carvin, PBS product manager Jonathan Coffman, iStrategyLabs founder Peter Corbett, and MediaShift corespondent Jessica Clark employed a freewheeling, unconference format to facilitate this interaction. Each morning, all of the station managers, fundraisers, and web developers -- as well as the larger group of public media enthusiasts in attendance from non-profits, the press, and tech community -- gathered in the large conference room provided by AU and shared ideas for sessions and discussions over coffee and bagels.

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"The entire success or failure of the event is based on what attendees are willing to propose in that first hour," Carvin explained. "That puts enough pressure on the people who come to put some thought into it and to do something constructive and interesting."

The 160 or so participants, some of whom came from as far away as Brazil and Japan, were not lacking for ideas. Out of this participatory process came informational sessions like "Metadata best practices," big idea talks like "How does public media respond to the culture wars?" as well as technical discussions about the Android mobile platform in "Collaborating with Google."

While nominally led by the person or team who proposed the topic, sessions were similarly reliant on the input of the attendees. For example, Jon Gordon of Minnesota Public Radio, guided a talk about effective use of social media on Saturday afternoon.

"I proposed that session not because I really had the answer but because I have questions to ask of the community here," said Gordon, who took over as the social media and mobile news editor at MPR earlier this year. There was enough interest that a second social media discussion was staged on Sunday morning.

Gordon attended his first public media unconference in St. Paul in 2008. This community engagement and brainstorming event, as well as another staged by Santa Cruz public radio station KUSP, helped inspire the first National PubCamp and a dozen other local PubCamps last year.

How it Succeeded

5195429417_ccb3e50097_m.jpgMany first-time attendees found the unconference process somewhat bewildering, but everyone I spoke with seemed happy with the discussion it produced.

E-Democracy.org executive director Steven Clift, another Minnesotan who was among the third of conference-goers who were not public media employees, made the trip primarily "to meet the people in the online side of public media," he said.

Clift also used his first PubCamp experience to discuss a pet issue he's passionate about: improving the quality of online news commenting by reducing user anonymity. "Local newspapers are fundamentally undermining their democratic mission -- and their brands -- by hosting poor quality commenting," he said.

NPR mobile operations manager Jeremy Pennycook was excited to meet Michael Frederick, a software engineer at Google who NPR CEO Vivian Schiller described as "a celebrity" in her welcome speech at the opening plenary.

"It's always great to develop relationships with people who are in your field but aren't doing what you're doing," Pennycook said. "It's my job to go between people like Michael Frederick who are knee deep in code and people who are content producers or making decisions about media at the executive level."

Although Frederick's primary job is programming Google Docs, he used the 20 percent of time his company sets aside for creative ventures to work with Pennycook and build the much beloved NPR Android mobile app.

How it Aims to Change Public Media

Carvin hopes future PubCamps will lay the groundwork for more open source collaborations like the one between Pennycook and Frederick. Carvin said he hopes PubCamp becomes a "movement," and noted that his primary complaint about the first full year of the organization was that it had not produced more technical advances.

"One thing that I wanted to see happen at more of at the PubCamps we did this summer was more people writing code," he said.

To foster innovation at the national PubCamp, the organizers set up a separate room stocked with food and plenty of coffee for developers. The "Dev Lounge" produced one tangible result: A WordPress plug-in that will allow users to edit, excerpt, or fully republish NPR stories. Two other projects -- an SMS polling platform and a trackback system for quotes -- were also in the works.

But the most lasting result may be the connections formed in the Dev Lounge -- and indeed within the PubCamp as a whole. At the closing plenary, the coders announced they were forming a Google Group to float new ideas and keep in touch. As Amy Wielunski, a membership manager working on fundraising for dual licensed PBS/NPR station WSKG in Binghamton, N.Y., pointed out, "just the fact that we're having these conversations is a huge step forward."

"Why would I have ever had a reason to interact with Andy Carvin before?" asked Wielunski, who spoke up at the online revolt session about how the Juan Williams incident had affected membership contributions at her station.

"I wouldn't," she said.

*****

What did you think of the National PubCamp? If you weren't able to attend, what did you think of the event coverage on Twitter and NPR? Would you attend a future PubCamp? Leave your thoughts in the comments section.

Photo of Jay Rosen by Julia Schrenkler via Flickr

Corbin Hiar is the DC-based associate editor at MediaShift and climate blogger for UN Dispatch and the Huffington Post. He is a regular contributor to More Intelligent Life, an online arts and culture publication of the Economist Group, and has also written about environmental issues on Economist.com and the website of the New Republic. Before Corbin moved to the Capital to join the Ben Bagdikian Fellowship Program at Mother Jones, he worked a web internship at the Nation in New York City. Follow him on Twitter @CorbinHiar

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November 20 2010

17:36

How Public Access TV Evolved into Community Media Centers

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The Public Media 2.0 series on MediaShift is sponsored by American University's Center for Social Media (CSM) through a grant from the Ford Foundation. Learn more about CSM's research on emerging public media trends and standards at futureofpublicmedia.net.

Around the country, community media centers are launching exciting new collaborations with local organizations, neighborhood activists, schools, and media outlets to create online, hyperlocal citizen journalism sites. These projects are re-imagining how Public, Educational and Governmental (PEG) access TV stations -- which are funded through regional negotiations with companies like Comcast -- can serve their communities' information needs in the digital age.



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These innovators are using digital and cable access technology to generate civic awareness and create diverse local media -- a function that's increasingly crucial as traditional journalism institutions face their greatest challenges to sustainability.

These centers provide much more than public access to cable television, having fully embraced computer-based production and broadband technology to augment their media training programs. As a result, innovative experiments in community news production are replacing the tired old "Wayne's World" stereotype of public access. This article spotlights five examples of how PEG access organizations are using funds tied to cable television as the bearing wall to support experiments in inclusive community news production.

Deepening Citizen Reporting

The Grand Rapids Community Media Center (GRCMC) launched the Rapidian in 2009 in partnership with the Knight Foundation and the Grand Rapids Community Foundation. At this year's Alliance for Community Media Conference, Laurie Cirivello, executive director of GRCMC, explained how her access center spent nine months generating community interest and support before launching the community news project:

This project is greatly a result of social media and community coming together. We consider ourselves a host of the Rapidian and a welcomer. We created the platform in response to what people were asking for and looking for. We held a series of town hall meetings. We had meetings where we invited our commercial media folks to discuss how this could help with what they're doing.

Out of these meetings, GRCMC staff decided to develop four neighborhood news bureaus, but they realized that they needed to connect with the community physically before the neighborhood would buy into the community news platform online.

The Rapidian and NeighborMedia at Cambridge Community Television (where I used to work) are two examples of citizen journalism projects that are leading the way in community news innovation. The good news is now other PEG access TV organizations in Philadelphia, Sacramento, and Reading and elsewhere, are launching their own neighborhood news initiatives.

Opening up Election Coverage

PEG access is often the best place on TV for residents to access local election coverage. Take the Center for Media and Democracy in Burlington, VT, which operates the city's government access TV channel. The station has been at the forefront of innovative uses of cable access TV and the web. For example, earlier this year I wrote about how viewers can access on-demand "clickable meeting agendas" via the Center's website.

During this past election, Channel 17 created Live Vermont Election Coverage, a website where residents could livestream the results and interact via CoveritLive. The Center also posted videos featuring local voices from exit polls produced by community members. When combined with new online tools, community media centers can use their TV channels to make local content more accessible and more relevant to people's everyday lives.

Hosting a Media Commons

The Bay Area Video Coalition(BAVC) operates San Francisco's Public Access TV station. Along with offering media production classes and youth media programs to Bay Area residents, BAVC has found new ways to bring cable access into the digital age.

BAVC.gifBAVC's public access website at SF.commons.tv is powered by MIRO Community, a project of the Participatory Culture Foundation. This interactive video platform gives BAVC producers the ability to share their local media alongside any other video available online using embeddable RSS feeds. For example, SF.commons.tv has a San Francisco Bay Area channel featuring local news from KQED, a public media organization in Northern California.

Creating a Civic Media Memory Bank

Access Humboldt in Eureka, California believes that broadband is the future of community media. They have established partnerships with other community organizations to develop a broadband network for the rural community they serve. Their "Digital Redwoods" project is working to cultivate a "sustainable media ecosystem." As they explain:

Local PEG Network assets are deployed and interconnected with wireless transmission networks that reach remote locations for broadcast radio, TV and Internet, and for mobile users' broadband needs. This 'digital ecology' approach takes a long term view for the growth of communication networks both on the ground and overhead, engaging local resources with any media necessary to help meet comprehensive community needs and interests for public health and safety, for lifelong learning and for civic engagement.

Access Humboldt is building on their broadband infrastructure through a partnership with the Internet Archive. The two organizations created the Community Media Collection to encourage public access centers to upload their community-produced content. Thousands of hours of local cable access programming from across the country can be viewed at archive.org.

Amplifying Minority Perspectives

After 27 years of trying to launch a Public Access TV station in Philadelphia, PhillyCam began cablecasting on October 23, 2009. A year later, it received an award from J-Lab, the Institute for Interactive Journalism to launch Drop Zone, a
"youth-led investigation into why young men of color leave school," in partnership with the Voice of Philadelphia website and YESPhilly youth training organization."

In an announcement about the project, PhillyCam partner Voice of Philadelphia said: "The effort, which will involve local youth affiliated with YESPhilly, will investigate why young men of color leave school. Aside from reporting, the project will allow VoP to engage in one of its other long-term goals - the training of citizen journalists." Drop Zone builds on PEG access TV's long-standing mission to ensure access to diverse voices in local communities.

Community Media's New Context

These innovative community news projects show the potential of PEG access TV stations to re-imagine themselves as community media centers in the digital age. However, all is not rosy for public access TV. TechFlash recently reported that SCAN TV in Seattle will shut its doors to the public at the end of the year. In the process, SCAN TV joins a long list of community media centers that have been negatively affected by an economy in crisis and by legislation that has shifted local control of media to the state over the past five years.

These cutbacks are happening at a moment when community media centers are serving vital local needs. After all, it has been proven that many support what a recent report by Blair Levin calls "a sensible approach to broadband adoption" by providing the public with media and digital literacy training.

Free Press and other public interest media organizations have called for an expanded public media system to provide funding and support for community news projects, which model an open and democratic form of Public Media 2.0. PubCamps across the country -- such as the one this weekend -- are beginning to set the stage for collaboration between public and community media. To thrive, the PEG access community desperately needs a broadband policy framework that supports such pioneering local media initiatives.

Colin Rhinesmith is a doctoral student and Information in Society Fellow at the Graduate School of Library and Information Science at the University of Illinois at Urbana-Champaign and an Affiliate with the New America Foundation's Media Policy Initiative.

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The Public Media 2.0 series on MediaShift is sponsored by American University's Center for Social Media (CSM) through a grant from the Ford Foundation. Learn more about CSM's research on emerging public media trends and standards at futureofpublicmedia.net.

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November 18 2010

18:10

Special Series: Public Media 2.0

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The Public Media 2.0 series on MediaShift is sponsored by American University's Center for Social Media (CSM) through a grant from the Ford Foundation. Learn more about CSM's research on emerging public media trends and standards at futureofpublicmedia.net.

About this Series

How are public media makers and outlets evolving in the digital, participatory age? Stories in this week's special package examine how various players are rising to this challenge, from public stations, to community access projects, to citizen journalists. MediaShift contributors will report back from this weekend's national Public Media Camp in D.C., where developers and community members will join public broadcasting staffers to brainstorm digital projects and engagement strategies. Kim Fox of the Canadian Broadcasting Corporation will offer crowdsourcing and citizen journalism lessons learned from its coverage of the G20. And we'll take a look at what viral public broadcasting spoofs tell us about what still needs work.

The entire series is linked below.

Check Out All the Posts

> 5 Emerging Trends That Give Hope for Public Media 2.0 by Jessica Clark

Coming soon

Friday: Katie Donnelly analyzes a raft of public broadcasting news experiments

Saturday: Colin Rhinesmith reports on how community access centers are supporting more inclusive reporting

Sunday: Todd Bieber of the Upright Citizens Brigade dissects viral video spoofs of public broadcasting

Monday: Public Media Camp coverage from Corbin Hiar and Amanda Hirsch

Tuesday: Dorian Benkoil on how WNYC has changed its business model

Wednesday: 5Across show produced and hosted by Mark Glaser, with guests from KQED, Oakland Local, Bay Citizen and ITVS

Thursday: Kim Fox of CBC shares lessons learned from the online team's street-level coverage of the G20 in Toronto.

Your Feedback

What do you think about our series? How could it be improved? Are there other series you'd like to see MediaShift tackle in the coming months? We'd like to hear from you either in the comments below or via our Feedback form.

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The Public Media 2.0 series on MediaShift is sponsored by American University's Center for Social Media (CSM) through a grant from the Ford Foundation. Learn more about CSM's research on emerging public media trends and standards at futureofpublicmedia.net.

This is a summary. Visit our site for the full post ».

17:54

5 Emerging Trends That Give Hope for Public Media 2.0

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The Public Media 2.0 series on MediaShift is sponsored by American University's Center for Social Media (CSM) through a grant from the Ford Foundation. Learn more about CSM's research on emerging public media trends and standards at futureofpublicmedia.net.

Public media is facing the same pressures as commercial media when it comes to digital: How can they transition to a new age of social media, collaboration and audience interaction? From today until Thanksgiving, MediaShift will have a special in-depth report on Public Media 2.0, with analysis, case studies, a 5Across video roundtable and coverage of this weekend's national PubCamp in Washington, DC.

Public broadcasters have been facing intense heat this fall, from dodging flak after the Juan Williams firing to rebutting calls to defund the Corporation for Public Broadcasting, to defending the diversity of their news programming. But the negative coverage often misses a deeper story -- of the transition of this sector to a more innovative and varied set of Public Media 2.0 organizations that are finding fresh ways to network with users, partners and one another.

Over the past year here in the Public MediaShift section, Center for Social Media researchers and practitioners from the field have been covering varied public media experiments -- including youth media, government transparency tools, community-level collaboration and a converged national newsroom. These explorations reveal five emerging trends that are helping to reshape and broaden the public media sector so that it can better inform and engage users.

1) Learning to COPE

Adopting a COPE strategy -- "create once, publish everywhere" -- is making public media more modular and flexible.

"I don't know about you," CPB's vice president of digital strategy Rob Bole told the audience at a FedTalks event in mid-October, "but my life is split between my home, the train, work, meetings, going back on the train, playing with my kids, paying bills, and actually trying to spend some time and converse with my wife. So, I need a public media that is built for me -- that continues to be essential, to help me navigate through troubled times, to be interesting and surprising, but built for my somewhat crazy life."

Here's a video of Bole's talk:

Bole went on to explain how public broadcasting organizations are repurposing content for distribution across multiple mobile and digital platforms to reach people where they are.

Breaking content into portable digital pieces is in turn powering other capabilities. For example, the newly redesigned PBS site offers greater visibility for local content by providing a shared platform for video exchange between stations and national producers.

In the long run, aggregating locally produced content online will increase users' access to a rich supply of diverse stories and perspectives, along with cultural and historical gems that rarely appear on commercial broadcast outlets. "There's something there for everyone," Bole said.

Similarly, public access TV centers are developing the Community Media Distribution Network, which allows for content sharing and archiving of citizen and independent productions -- an often-overlooked source of grassroots public media. If all goes as planned, both independent media and public broadcasting from previous decades will also be made available to both users and outlets through the American Archive project -- a sort of COPE-retrieval mission.

This is a complex and daunting multi-year undertaking that will involve hundreds of stations and digitization of materials across both analog and digital platforms. An analysis of the scope for the project, released in June, laid out the steps and related challenges.

2) Sharing Knowledge with Peers

pubcamp.gifRegistration now is maxed out for this weekend's second annual Public Media Camp, which the Center for Social Media is organizing with NPR, PBS and iStrategy Labs. Organized by their attendees, PubCamps are designed to help public broadcasters, tech developers and public media users share best practices and work together on community engagement projects.

Several local PubCamps have taken place at stations around the country since last October. The gatherings are proving to be valuable opportunities for trend-spotting within the field, and venues for introducing stations to national platforms, tools, and funding sources. Proposed sessions so far address tips for sustainable collaboration, previews of coming apps, such as the one from PBS' "Antiques Road Show," and suggestions for what public media makers can learn from anime fandom.

NPR senior strategist Andy Carvin, who has been central to organizing the events, said more than 300 people have registered for this weekend, representing 40 different public media organizations.

"Public media has a long tradition of public support, especially in terms of people making donations to their local station," Carvin told me. "With PubCamp, we're working with stations to develop new ways for them to engage people who want to become even more involved, donating their expertise to help strengthen the station's role in the community. I'm most excited about the fact that the majority of attendees won't be staff -- they'll be people around the country who simply care a lot about public media, and are willing to donate their time to help us in one way or another."

The PubCamps reflect a broader surge in journalism-related unconferences, such as the Media Consortium's Independent Media Mobile Hackathon, or the numerous participatory meetings hosted by Journalism That Matters. These events incubate new projects by connecting attendees first face-to-face and then through an array of social networking tools. The flow of participants across the various gatherings and platforms is bringing fresh approaches and constructive critique to a previously cloistered sector.

3) Boosting Community Engagement

Peer learning has proven to be particularly popular in the area of engagement -- a fast-growing but controversial priority for public media makers still adjusting to expectations for greater participation and interaction set by social media. Public engagement has been built into the DNA of community access centers for decades, through production training and ascertainment processes designed to figure out communities' information needs. But public broadcasting stations often feel trapped in a double bind: They are simultaneously expected to provide "balanced" news and analysis, and to actively involve users in civic issues.

To the rescue comes the CPB-funded National Center for Media Engagement (NCME), which has been hosting a series of webinars that bring producers, station staff and online innovators together to discuss engagement experiments and opportunities. Accompanied by lively sidebar chats among attendees, the webinars offer real-time snapshots of effective projects in process.

For example, one featured the Wisconsin Public Television's Vietnam veterans "welcome home" event, a multi-platform model for engaging tens of thousands of local veterans who felt alienated by their stateside reception. The project grew from veterans' strong responses to a documentary, War Stories, and now several other stations have hosted or plan to host related events. Portraits and oral histories from the veterans are available here along with transcripts, related maps, educational resources, the full documentary, excerpts from the companion book, and a digital honor roll of Wisconsin vets who died in Vietnam.

By capturing and analyzing the stories of such successful engagement projects, the NCME hopes to provide both inspiration and concrete prototypes. They offer a related guide, along with training and fundraising resources, to support public media outlets in such efforts. Staffers are actively reaching out to producers from other sectors for lessons and models; they recently announced that they'd partner with the Integrated Media Association, which is hosting a track at the next South by Southwest Interactive Festival for public media makers.

4) Building Strategic Partnerships

"Collaboration" is a rising buzzword in public media circles, but finding successful ways to match projects, capacity and strategies is not always easy. In a December MediaShift piece, Amanda Hirsch laid out some of the complexities, including getting buy-in from top managers at each partner organization, assigning staff to the collaboration project itself, and establishing formal communication channels.

"Don't assume that working together means saving time -- that's not the value proposition of collaboration," she wrote. "The value proposition is about quality."

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For these reasons, it's often easier to start with time-limited collaborations with clearly defined outcomes. In Philadelphia, such an approach will be tested via the Philadelphia Enterprise Reporting Awards. Announced in late October, the awards are supported by the William Penn Foundation and administered by J-Lab. Fourteen projects received grants of $5,000 each, designed to both support in-depth reporting projects and to explore whether it's possible to connect the "silos of journalism throughout the city." The idea is to provide more entry points to expose news consumers to public affairs content and "create a 'knowledge network' among the region's news initiatives, so they can add to, amplify, link to or broadcast news that is being created but that their niche audiences might not otherwise come across," according to the Awards site.

Public broadcasting station WHYY is involved in three of these projects -- Anatomy of a School Turnaround, in conjunction with the Philadelphia Public School Notebook; the Power Map of Philadelphia, in conjunction with the Philadelphia Daily News, Philly.com and an institute at the University of Pennsylvania; and ArtBlog Radio, in conjunction with theartblog.org. Two of the collaborations intersect with WHYY's newly launched NewsWorks project (more on that in tomorrow's piece on public broadcasting news experiments). Community media producers, including cable access station PhillyCam and media training center Scribe Video are also grantees, as well as digital citizen news projects such as Phawker.com and Metropolis.

Besides being interesting in their own right, this array of projects highlights the strengths and goals of various nodes in Philadelphia's news ecosystem, suggesting how non-commercial public media might help to fill key gaps.

5) Paying Attention to Policy

Historically, public broadcasters have lacked the resources, expertise or coordination to regularly track and intervene in the policy-making that supports them.

"The system has no long-term policy planning capacity, and therefore it always has had great difficulty dealing with the periodic efforts by outsiders to critique and 'reform' it," wrote Wick Rowland, the president of Colorado Public Television in the October 22 issue of Current. He continued:



Public broadcasting ignores most media policy research, whether it originates in academia, think tanks or federal agencies, and it often seems out of touch with major national policy deliberations until too late. That disengagement is highly dangerous because it allows others to set the national legal and regulatory agenda for communications without assuring adequate policy attention to public-service, non-commercial and educational goals. Such policy initiatives also can negatively affect the funding and operating conditions of every public licensee.

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However, two countervailing trends are now capturing the attention of both public broadcasters and the broader public media sector. On the one hand, a series of high-profile reports and agency hearings have proposed reforming public media and expanding funding as a corrective to the loss of reporting capacity across the country.

On the other hand, calls to cut or abolish public broadcasting are on the rise, both from members of the soon-to-be-Republican House and from President Obama's National Commission on Fiscal Responsibility and Reform (the commission on reducing the deficit).

Productive reform will be complex and contentious, but not impossible. As Steve Coll, the president of the New America Foundation, observed in the cover story of the current issue of Columbia Journalism Review:

The problem is that the media policies that govern us in 2010 -- a patchwork stitched from the ideas of Calvin Coolidge's Republican Party, Franklin Roosevelt's New Deal, Lyndon Johnson's Great Society, and Ronald Reagan's deregulatory wave -- have been overtaken by technological change.

From the country's founding, American media and journalism have been continually remade by technological innovation. Political pamphlets made room for industrially printed newspapers, which made room for the telegraph, which made room for radio, which made room for broadcast television, which made room for cable and satellite services, which made room for the World Wide Web, which is making room even as we read this for the Kindle, iPad, and mobile phone applications.

When such technological, industrial, and economic changes dislodge the assumptions underlying public policy, the smart response is to update and adjust policy in order to protect the public interest. And politically plausible reforms that would clearly serve the public are within reach. It is time to reboot the system.

These myriad political pressures are driving public media to a tipping point, in which the case for a new social contract with the public will either be made or will fail to convince. While the non-commercial and digital public media sector is larger than the public broadcasters, the broadcasters are the most well-funded and visible players. As Rowland suggests, it is time for them to step up, demonstrate vision, and tell their own story of the shift to Public Media 2.0.

Jessica Clark directs the Future of Public Media Project at American University's Center for Social Media, and is a Knight Media Policy Fellow at the New America Foundation.

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The Public Media 2.0 series on MediaShift is sponsored by American University's Center for Social Media (CSM) through a grant from the Ford Foundation. Learn more about CSM's research on emerging public media trends and standards at futureofpublicmedia.net.

This is a summary. Visit our site for the full post ».

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