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June 26 2013

18:16

Nielsen Cross-Platform Campaign Ratings Go Public UK

Nielsen has begun the UK roll-out of its system for combining TV and online ad ratings, with several advertisers, agencies and publishers aboard.

Already live in the US, Cross-Platform Campaign Ratings (XCR) will, in the UK, take TV performance data from the audience measurement agency BARB, combining it with online ad viewing data to yield an analogue-style reach and gross rating point (GRP) metrics.

Speaking at Beet.TV’s Video Ad Strategy Summit in London in May, Nielsen media client consulting VP Andrew Bradford said: ”How do you de-dupe the people who saw the TV ad and the online ad? Fundamentally, that’s about people. It will allow clients to make much more informed investment decisions in an area that’s been a little bit of guesswork.”

For today’s UK public beta test, which follows a private test with BARB, Nielsen cites trials with advertisers including Unilever and Mondelez International (the former Kraft Foods); agencies including Omnicom, Aegis and Universal McCann, and publishers including Adap.tv.

Press release

May 27 2011

17:47

High ratings for American Idol, Oprah but TV Networks see key audience erode

AdWeek :: According to Nielsen television viewership of 18 to 49 year olds (on traditional TV sets) dropped over the course of the TV season for the second year in a row, despite the recent high ratings for show finales including “American Idol” and “Oprah.” According to Nielsen, the overall TV audience grew 1.5 percent over the past year to about 61.3 million people, but numbers for the younger demographic are down.

Continue to read Emma Bazilian, www.adweek.com

August 06 2010

17:12
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