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June 29 2010

07:44

paidContent:UK: How BBC News and Drudge send UK newspapers traffic

Data from the Newspaper Marketing Agency, turned into an interactive graphic by paidContent:UK, suggests that the Drudge Report and BBC News are two of the top traffic drivers to UK commercial newspaper websites.

The BBC News site referred 1,992,425 unique users to the papers’ websites in April, according to the figures.

Google dominates the search referrals list, directing 39,694,597 unique users to the sites. While Twitter is yet to make the top 10 of sites referring traffic to newspapers, Stumbleupon, Facebook and Digg are all up there.

Full chart and stats at this link…Similar Posts:



March 31 2010

13:56

Nieman Journalism Lab: Gawker’s new traffic metric measures ‘reader affection’

While others pour over pageviews and underscore uniques, Gawker Media has been quietly working on a new metric, one designed to measure so-called “reader affection”. This new metric is called “branded traffic” and is, according to Nieman Journalism Lab, “both more nebulous and more significant” than traditional forms of measurement.

The idea is to measure the number of visitors that arrive at the site via a direct search for its name or variations on its branding, or by typing in the site URL directly, and distinguish them from more incidental traffic.

The metric comes from a simple compound: direct type-in visits plus branded search queries in Google Analytics. In other words, Gawker Media is bifurcating its visitors in its evaluation of them, splitting them into two groups: the occasional audience, you might call it, and the core audience.

The original Gawker release highlights the value the site places on turning the internet passerby into an affectionate reader:

While distributing content across the web is essential for attracting the interest of internet passersby, courting these wanderers, massaging them into occasional visitors, and finally gaining their affection as daily readers is far more important. This core audience – borne of a compounding of word of mouth, search referrals, article recommendations, and successive enjoyed visits that result in regular readership – drives our rich site cultures and premium advertising products.

Full post at this link…

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