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March 29 2013

10:55

Brands Should Consider User-Gen Videos, MediaCom Exec Says

AUSTIN — The time is now for marketers to start taking advantage of advertising in user-generated videos given the sheer number of videos consumers are watching, says Jeff Hinz, Managing Partner and U.S. Digital Director at MediaCom, during a panel session at SXSW in a private session about digital video organized and hosted by Videology.

“There are 30 billion monthly impressions for content, and four billion in full-episode players,” he says, adding that marketers should pay more attention to those 30 billion views because they represent consumer interest. “That is where the next opportunity should be and where the discussions should be had with clients because that’s where the consumers are.”

Privates marketplaces are growing, but clients are still for the most part looking at videos as brand awareness, he adds. Hinz also talked about the role of the New Fronts in driving digital video advertising spend prior to the TV upfront. He points to Netflix’s strategy with House of Cards as a good example of where the market is headed based on consumer demand.

Beet.TV’s coverage of this event at SXSW is sponsored by Videology.

-Daisy Whitney

 

July 14 2011

19:06

Help

Help me with my South by Southwest proposal. I’m not sure what to submit as I’m working on a few things these days. What do you think of these possibilities:

* How to live the very public life.
* A portrait of Gutenberg as the first technology entrepreneur.
* Honey, we shrunk the economy: how technology leads not to growth but to efficiency and an exploration of the many profound implicaitons.
* News isn’t what you think it is. So what is it?
* Entrepreneurial journalism is not an oxymoron.

I need to decide and get one written on the plane back home. Or not…

Tags: Default sxsw

March 25 2011

16:30

SXSW Showcases Rise of Multiplatform Storytelling and Collaborative Filmmaking

South By Southwest (SXSW) is an annual gathering of interactive, film and music creatives, executives and marketers in Austin. It is the ideal setting to explore multiplatform storytelling, multiscreen experiences and projects that reflect the talents of the collective. After several days of knowledge-filled panels and hyper-networking featuring digital thought-leaders, there were a few notable trends that made an imprint once the conference's closing credits hit the screen.

The Two-Screen Experience

The two-screen, or so-called companion viewing experience, was recently implemented at the Academy Awards via the Oscars All Access app, which gave viewers multiple camera angles within a paid app. While laptops, smartphones and tablets are all capable of the two-screen implementation -- basically, using a device while watching additional programing -- the ideal form factor is the tablet due to its screen size and ease of interaction. The rapid emergence of tablets such as the iPad have opened up a new opportunity for studios and networks wishing to amp up DVD sales and TV ratings.

SXSW featured the "TRON: Legacy" Lounge, which allowed visitors to experience Disney's Second Screen -- a parallel universe of interactive features on an iPad in sync with the Blu-ray version of the movie (available April 5). The additional content on display included filmmaker annotations, image sliders, progression reels to show effects in a scene and more ways to immerse yourself in the movie's Grid. Learn more about it in this video:

A separate SXSW panel titled "TV + New Media = Formula for Success" featured executives from USA Network highlighted Psych Vision, a two-screen experience to promote the TV show "Psych." The app enabled viewers to check into the show, unlock exclusive video content, earn points and redeem them for show merchandise.

Telling stories in multimedia

Transmedia, or telling stories across multiple platforms and formats, is in chapter one of its journey to mass adoption. But it has quickly moved from experimental buzzword to a powerful new storytelling genre.

There were several panels focused on transmedia at SXSW, including: "Can Transmedia Save the Entertainment Industry?," "Transmedia Storytelling: Constructing Compelling Characters and Narrative Threads," and "Next Stage: Transmedia: An Interactive Exploration of the History and Future of Production in a Transmedia World."

I attended the "Unexpected Non-Fiction Storytelling" panel, which featured many creative interactive projects, including "Collapsus," this year's SXSW Interactive Award winner in the Film/TV category.

"Collapsus" is a great example of the promise of transmedia. This eco-thriller from director Tommy Pallotta (producer of "A Scanner Darkly") was developed by SubmarineChannel and is based on the documentary "Energy Transition" from Dutch broadcaster VPRO. It is a mix of animation, interactive maps and documentary, presented in three panels and requiring viewers to make informed decisions about energy production:

Collapsus Walkthrough from SubmarineChannel on Vimeo

While a worldwide tour with PowerPoint slides may have been effective in driving awareness on global warming, "Collapsus" presents a compelling new media approach to addressing planetary issues.

The National Film Board of Canada showed several interactive projects, including "Test Tube." It deals with another global crisis -- the exponential growth of the human population (represented by bacteria) within a finite planet of resources (symbolized by the test tube). The site asks visitors what they would do with an extra minute, then environmentalist David Suzuki makes a compelling case on why we're in the final minute of existence. The concept is thought-provoking and the innovation is evident in the various tweets that are dynamically pulled into the site based on your "extra minute" entry.

Out of more than 67,000 entries, the most popular response to the minute question is "sleep" followed by "eat." (Disclosure: I entered "make coffee" for my final minute, which may not have been the best answer to save the world/test tube.)

Crowdsourcing and Collaboration

Star Wars Uncut "The Escape" from Casey Pugh on Vimeo.

SXSW also featured award-winning crowdsourced projects and the premiere of one of the most anticipated crowdsourced video initiatives. Creators of the Emmy-winning "Star Wars Uncut" film, which is featured above, discussed how "the Force" of the crowd helped re-imagine one of the most beloved films in the galaxy. More than 1,200 contributors from 100 countries helped build the final film, elevating scenes into the film based on popularity or likes.

Annelise Pruitt, one of the project designers, called it "the largest user-directed movie" in history. She attributed its dynamic playback capability as the main reason that "Star Wars Uncut" won the 2010 Emmy for interactive media.

Another contemporary classic in the brief history of crowdsourcing is The Johnny Cash Project, a music video for "Ain't No Grave" composed of 1,370 frames built from art submissions worldwide. And there ain't no stopping the success of that project as it received another prize at SXSW, the Interactive Award in the Art category.

The YouTube project "Life in a Day," produced by Ridley Scott (Oscar-winning director of 2000's Best Picture "Gladiator," as well as "Alien" and "Gladiator"), also relied on the submissions of the collective. The project received more than 80,000 video submissions from people in 140 countries who wanted to share their personally documented story on July 24, 2010. The film made its premiere at Sundance earlier this year and was screened at SXSW last week. National Geographic Films picked up rights to the movie and will distribute it in theaters this summer.

JuntoBox Films.png

For filmmakers looking to develop and distribute full-length features rather than a slice of a larger project, JuntoBox Films is a new collaborative film studio that merges social media with traditional film production. They plan to finance five films in 2011 with a budget range of $200,000 to $5 million each. Filmmakers are encouraged to "get junto'd" after creating a profile on the site and having their project rated by their peers in order to be considered for the film assessment phase.

"Junto" means together in Spanish. The interactive storytelling, the two-screen experiences and the collaborative initiatives showcased at SXSW reveal that projects built together and experiences shared together are worthy of the highest rewards.

Nick Mendoza is the director of digital communications at Zeno Group. He advises consumer, entertainment and Web companies on digital and social media engagement. He dreamstreams and is the film correspondent for MediaShift. Follow him on Twitter @NickMendoza.

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March 14 2011

21:02

IMA + SXSW = Major Discussion on Future of Public Media

Public media makers found a whole new crew to hang with at this year's Integrated Media Association (IMA) Conference on March 10 and 11. Joining the mix were attendees at a Knight Foundation-supported panel on news innovation and content strategy.

Adding a further dose of excitement was a new collaboration: The IMA preceded and then flowed into the interactive track of the SXSW festival on the 12th.

Despite looming cuts and recent controversies, participants seemed eager both to learn about a raft of recent public media experiments and collaborations, and to meet their online friends and followers in the flesh. This annual public media conference, IMA, has recently been revitalized with new leadership and strategy, and felt much hipper and more cohesive than the last iteration of the conference in 2009.

But don't just take my word for it. Here's a glimpse at the conversations through the eyes of attendees -- noted in bold -- and my own running Twitter coverage at @beyondbroadcast. You can follow a larger discussion of both conferences by going to the #imaconf and #sxsw hashtags on Twitter.

The run-up

Geez -- pack for IMA or glue myself to the screen to track blowback on Schiller's resignation? #pubmedia, I can't keep up!

@rbole (Robert Bole, CPB): Getting in the shute: first #imaconf re: #pubmedia analytics, then #SXSW on open APIs and finally #mediafuturenow on digital journalism

@nextgenradio (Doug Mitchell) : @beyondbroadcast Plenty to talk about amongst the faithful at SXSWi. Leaving today for Austin.

Opening panel: Innovation Anxiety

@martineric (Eric Michael Martin) : RT @LCKnapp: Jeannie Ericson encourages #pubmedia to adopt some Texas swagger while @ #sxsw2011 & #imaconf in Austin

@aschweig (Adam Schweigert, WOSU) : @joaquinalvarado: public service media seeks to identify need and engage with communities to solve problems

PBS and NPR Local/National Strategies

Kinsey Wilson (of NPR) at IMA conf: "I am here to tell you that NPR will keep moving forward."

PBS incubation lab is building directory of station tech staff for collab projects.

At #iMAConf, #pubcorps is announcing "America's Next Top Public Media Model" contest.

Learn more about these Top Model projects and the Kindred collaboration platform at publicmediacorps.org.

LaToya Jackson from #pubcorps says that "at this moment, #pubmedia needs drastic action if it's going to survive."

@rbole: @timolsonsf (Tim Olson, KQED) sending picture of Next Top Model at #imaconf

olsen.jpg

Beyond the Stream: Mobile Apps that Matter

mobile apps panel: Andrew Kuklewicz of PRX (@kookster), Colleen Wilson, Seth Lind, Demian Perry on which/how/why

Wilson: Interesting question re. geolocation app: "How can we get people lost?" Give people rich locative experience

Wilson: PBS/NPR already have streaming apps -- station apps need to take advantage of local assets/engagement

Seth Lind of This American Life: Exciting to be able to feature individual stories on iPad app, offer live content

Lind: "Thinking about mobile has pushed us to think about users way more actively, and it's just been great."


@kookster: Mobile is not as forgiving; you have to think about every pixel and what the user is seeing.

@kookster: variability of both networks and devices makes mobile development trickier than web by an order of magnitude.

@kookster: "people feel entitled to have amazing things in their pockets," & will tell you loudly if you fail to deliver

Lind: Users find push notifications offensive, especially when they are asking for donations

Wilson: proximity is key--finding what's near you now: discounts, stories, members

wm_logo.gif

Lunchtime Keynote

@mediaengage Top 10 #pubmedia Tech Trends, courtesy of @webbmedia at @IntMediaAssn #imaConf http://wp.me/pUN9X-a4

Re-thinking public TV

On the platform: Chris Hastings (@chrishast) and Bob Lyons from WGBH re. "Re-thinking Public TV" | http://www.worldcompass.org

Lyons: World is a national digital TV channel that is serving as a platform for independent and international #pubmedia makers

#worldchan website has a different take/voice than the channel -- younger, multicultural, multiplatform, participatory #pubmedia

#worldchan is arranged thematically, organizing a variety of content on the channel and online. Sample theme: Skin You're In #pubmedia

WorldCompass site just got redesigned for the 3rd time in 6 months; will rebrand again/ iterating on the fly #pubmedia #worldchan

(PBS MediaShift recently covered the redesign of WorldCompass.org.)

#worldchan is demonstrating multiplatform branding and cross-silo collaboration in #pubmedia; example: live video from The Takeaway on site

Lyons: the "visual vocabulary" of seeing the reporter unshaven and on the beat at 6:00 in the morning was exciting

Lyons: show's audio morphing into other things: audio slideshows, Snap Judgement multiplatform/animated storytelling, #pubmedia #worldchan

Lyons: #worldchan offering periodic "callouts" for public content. @chrishast elaborates. Goals: Incubate & support new creators #pubmedia

@chrishast: More goals for #worldchan--innovate new production models, bottom-up storytelling, solution-based civic discourse #pubmedia

@chrishast: Will be doing public callouts via WGBH Lab (lab.wgbh.org) to populate #worldchan #pubmedia

@chrishast current call is for videos re. gay rights, inspired by Stonewall anniversary #worldchan #pubmedia

@chrishast "In some ways we're creating a pipeline for independent makers that doesn't exist, in addition to PBS" #worldchan #pubmedia

@chrishast "It's not just about creating a platform for discourse, it's about solution-based discourse...not the rant" #pubmedia

@MediaFunders: Is it enough 4 public media 2 ask content makers to preformed mold? How can public truly enter the space?

@martineric: blog coverage of Re-Thinking Public TV: The World Channel from #SXSW Interactive http://worldcompass.org/blog

Open Wide: New Models for Public Media

Back at #SXSW -- at a panel on new models in #pubmedia, with Orlando Bagwell, Sue Schardt, Jacquie Jones and Greg Pak. How to innovate?


Bagwell: How to reinvent public service for a multiplatform environment?

Jones: describing trajectory of NBPC (National Black Programming Consortium)

Jones: every year that she's been at NBPC, there's been "a watershed event that galvanized an African-American public"

Jones: Began by supporting diverse producers, but then realized #pubmedia wasn't reaching minority audiences; how to create relationship?

Jones: realized there was no dedicated producer corps within #pubmedia creating content relevant to minority communities -- how to address?

Jones: next step was to create the #pubcorps in order to build linkages and skills among young producers and community/#pubmedia orgs

Learn more about the #pubcorps at publicmediacorps.org

Jones: "There's still a lot of opportunity to engage new voices and have a real impact in #pubmedia...even though we're in dicey times"

Jones: #pubmedia produced by young people may look very different: games, citizen journalism training, etc. Need to be reflected in content

Bagwell: Is there a possibility for young ideas to lead the future of #pubmedia? Jones: Yes, but it's really challenging, different process

Jones: "We learned that we have a lot more to learn"

Bagwell: a recurring issue in #pubmedia now is "how do you find the public where they are"

Sue Schardt (@Schardt) from Association of Independents in Radio (@AIRmedia) talking about vibrant, diversified universe of makers/content

@Schardt: "How in #pubmedia can we harness this invention and energy" of indy producers? MQ2 project: demo project exploring this

@Schardt: #pubmedia #sxsw You have to balance structure with creativity. Learn more about MQ2 here: http://bit.ly/Spreading_the_Zing

@Schardt: We don't throw out the existing infrastructure, but we have to reflect humanity in a relevant, meaningful way

@Schardt: It's a tremendous challege to produce authentic #pubmedia at this moment when many institutions are risk-averse

@Schardt: Every one of the MQ2 projects took themselves outside of the structure to deep into communities. #pubmedia led us there

Jay Rosen: Bloggers vs. Journalists Redux

Listening to @jayrosen_nyu deconstruct the psychology of journalists and bloggers & why they love to hate each other

@jayrosen_nyu: the "fantasy of replacement" is a phantom of journalists' fears re. waning business model.

jay rosen

@jayrosen_nyu: journalists dismiss bloggers as "compulsive," "random"--displaced anger at a public that doesn't value journalism

@jayrosen_nyu: what do journalists have against basements, anyway? pajamas? flies in the face of intrepid journalist stereotypes

@jayrosen_nyu: if it were self-evident that commercial model is better, drawing contrasts w/bloggers would be uneccessary, yes?

I always marvel at the skill with which @jayrosen_nyu brands himself and revisits his own crusades to clever effect

@jayrosen_nyu: bloggers turn critique around to claim that big media should be responsible so they can slack off. but press is us

@jayrosen_nyu: "discarded parts [of old news habits] live on in the subconscious...and have come roaring back with blogging"

@jayrosen_nyu: i.e.--Bloggers are the return of the repressed

@jayrosen_nyu: voice is what you take out of modern professional journalism--if you succeed you might one day earn a column

@jayrosen_nyu: "Bloggers disrupt the moral hierarchy" by jumping straight to voice without the discipline of flat reporting

@jayrosen_nyu: It's time for some psychiatry with journalists--to "get them to tell a better story" about themselves & the world

@jayrosen_nyu prescription: bloggers, learn some basic standards. journalists: get flexible. "mutualization"

@jayrosen_nyu: In psychology, you don't get over the things that have wounded you; instead you can open up space for motion

@jayrosen_nyu: "freedom of the press is a public possession," the right for citizens to print their opinions

@jayrosen_nyu Wants NPR to drop ideology of "view from nowhere" and replace it with pluralism & transparency

Editors' note: Read Jay Rosen's discussion of the attempts to defund public media.

@jayrosen_nyu: "so-called objectivity is a very expensive system to maintain" b/c anything that pierces it threatens outlet

@jayrosen_nyu: The only place we actuallly define journalists is via shield laws and velvet ropes

How PBS and NPR Can Support Local Journalism

Reporting from #sxswlocal panel on future of local w/ @kdando @tgdavidson @janjlab @amyshaw9net Photo: http://yfrog.com/gzfkcksj h/t @JLab

interactivepanel.jpg

Last #pubmedia panel of the day: On what PBS/NPR are doing in the local news space. @janjlab talking about variety in news ecosystem

@janjlab: lots of news innovation happening in silos; not networked in a way that can amplify news/info

Amy Shaw from the Nine Network in St. Louis talking about Homeland project, which we covered here: http://to.pbs.org/9Q6Ja0

Shaw: "I wish there was a more holistic perspective" about how to work in an community news ecosystem

Shaw: people need to "tuck their peacock feathers in at the door" and think about what's good for engaging community

Shaw: people need to be nudged around creating dialogue around stalled, intractable issues

RT @PatNarciso: Nine Network on YouTube: http://www.youtube.com/user/STL9Network

@amyshaw9net: the master narrative about immigration is demonization and polarization of "undocumented"--wanted to deepen issue

@amyshaw9net: they are training people how to use flip cameras: young people get tech but not story; older folks the opposite

@pubmlicmic: Schaffer: Need to end mentality that once funding is over, project is over

@mediaengage: Great wisdom shared by @janjlab @kdando @amyshaw9net & @tgdavidson (and @nicolehollway!) at today's #SXSWlocal #pubmedia session

@JackLerner: "#pubmedia can help local news by being a hub, a partner, or an innovator." - @JLab's @janjlab #SXSWlocal #sxsw

And onwards...

@CJERICSON: Video or audio of #imaconf coming soon. Audio this weekend. Video next week. For all attendees & members.

@g5member: Great to meet so many of public media's creative and dedicated minds at #imaconf. Now, #sxsw time!

Full disclosure: In my role as the director of the Ford Foundation-funded Future of Public Media Project, I am working with the National Black Programing Consortium to incubate their Public Media Corps project via the Center for Social Media, and have also worked with PBS/NPR on the PubCamps and Association of Independents in Radio on a study of their MQ2 project. More details on all of these here: futureofpublicmedia.net.

Jessica Clark directs the Future of Public Media Project at American University's Center for Social Media, and is a Knight Media Policy Fellow at the New America Foundation.

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March 26 2010

17:51

Fox TV Revs Up Web Video Content Stealthy Incubator "15 Gigs"

AUSTIN - Fox TV Studios is using its new digital studio 15 Gigs as an incubator for new types of content that might also make the leap to the TV, said  Rachel Webber, director of digital strategy and development at Fox TV Studios. 

We caught up with her at SXSW in Austin this month, and she talked about the types of partnerships 15 Gigs is pursuing.

The company has partnered with the scrappy Web studio Black20 and also the popular online destination MyDamnChannel, both of which have performed well online.

The goal is to find the Web stars that can play well online but also in other venues, she said. It's a model that other networks and media companies have pursued in the past, but 15 Gigs has the benefit of hindsight since it's starting down this road later when winners and losers have begun to emerge.

Daisy Whitney, Senior Producer

March 25 2010

22:12

Photo Essay: Location Apps Battle, Geeks Gather at SXSW

Every March, the city of Austin, Texas, welcomes the world for its annual South by Southwest Festival, otherwise known as SXSW. The festival consists of three parts: SXSW Interactive, a four-day geekfest for the Internet community; SXSW Film, ten days of international cinema programs; and SXSW Music, a four day non-stop celebration of live music.

The Interactive section, known as SXSWi, is always a prime spot for the early adoption of new online technology. This year's edition featured a showdown between location-based applications Gowalla and Foursquare, as well as the debut of Google Bike Maps, and examples of citizen journalism at its geekiest.

Below is a recap of SXSW Interactive 2010 by Vancouver-based photographer Kris Krüg.

sxsw-mobile-social-bike-0844

The talk of SXSWi was Gowalla versus Foursquare.These applications use the GPS on your smartphone to allow you to check-in at locations, earn points for your travels, and connect with friends. Austin-based Gowalla appeared to be the crowd favorite, though Foursquare seemed to win in terms of user numbers.

Go to Photo 2 ->

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March 19 2010

15:00

This Week in Review: Loads of SXSW ideas, Pew’s state of the news, and a dire picture of local TV news

[Every Friday, Mark Coddington sums up the week’s top stories about the future of news and the debates that grew up around them. —Josh]

A raft of ideas at SXSW: The center of the journalism-and-tech world this week has been Austin, Texas, site of the annual conference South by Southwest. The part we’re most concerned about — SXSW Interactive — ran from last Friday to Tuesday. The New York Times’ David Carr gives us a good feel for the atmosphere, and Poynter’s Steve Myers asked 15 journalists what they took away from SXSW, and it makes for a good roundup. A handful of sessions there grabbed the attention of a lot of the journalism thinkers on the web, and I’ll try to take you on a semi-quick tour:

— We saw some conversation last week leading up to Matt Thompson’s panel on “The Future of Context,” and that discussion continued throughout this week. We had some great description of the session, between Steve Myers’ live blog and Elise Hu’s more narrative summary. As Hu explains, Thompson and his fellow panelists, NYU prof Jay Rosen and Apture founder Tristan Harris, looked at why much of our news lacks context, why our way of producing news doesn’t make sense (we’re still working with old values in a new ecosystem), and how we go about adding context to a largely episodic news system.

Michele McLellan of the Knight Digital Media Center echoes the panelists’ concerns, and Lehigh prof Jeremy Littau pushes the concept further, connecting it with social gaming. Littau doesn’t buy the idea that Americans don’t have time for news, since they obviously have plenty of time for games that center on collecting things, like Facebook’s Farmville. He’d like to see news organizations try to provide that missing context in a game environment, with the gamer’s choices informed by “blasts of information, ideally pulled from well reported news stories, that the user can actually apply to the situation in a way that increases both recall and understanding.”

— NYU’s web culture guru, Clay Shirky, gave a lecture on the value that can be squeezed out of public sharing. Matt Thompson has a wonderful live blog of the hourlong session, and Liz Gannes of GigaOM has a solid summary, complete with a few of the made-for-Twitter soundbites Shirky has a knack for, like “Abundance breaks more things than scarcity does,” and “Institutions will try to preserve the problem to which they are the solution.”

Once again, Jeremy Littau pulls Shirky’s ideas together and hones in on their implications for journalism in a thoughtful post, concluding that while the future of journalism is bright, its traditional players are clueless. “I just don’t see a future for them when they’re trying to protect information as a scarce commodity,” he writes. “The scarcity, in truth, is in media companies trying to create civic goods via user sharing.”

danah boyd, who studies social media and youth culture for Microsoft Research, gave a well-received talk on privacy and publicity online. It doesn’t have much to do directly with journalism, but it’s a brilliant, insightful glimpse into how web culture works. Here’s a rough crib of the talk from boyd, and a summary from TechCrunch. There’s a bunch of cool nuggets in there, like boyd’s description of the “inversion of defaults” in privacy and publicity online. Historically, conversations were private by default and public by effort, but conversations online have become public by default and private by effort.

— One of the big journalism-related stories from SXSW has been AOL and Seed’s efforts to employ a not-so-small army of freelancers to cover each of the 2,000 or so bands at the festival. The Daily Beast has the best summary of the project and its goals, and TechCrunch talks about it with former New York Times writer Saul Hansell, who’s directing the effort. Silicon Alley Insider noted midweek that they wouldn’t reach the goal of 2,000 interviews.

One of the big questions about AOL and Seed’s effort is whether they’re simply creating another kind of “content mill” that many corners of the web have been decrying over the past few months. Music writer Leor Galil criticized it as crass, complaining of the poor quality of some of the interviews: “AOL is shelling out cash and providing great space for potentially terrible content.” David Cohn of Spot.Us compared AOL to the most notorious content farm, Demand Media, concluding that journalists shouldn’t be worried about them exploiting writers, but should be worried about their threat to the journalism industry as a whole.

— One other session worth noting: “Cult of the Amateur” author and digital dystopian Andrew Keen gave a sobering talk called “Is Innovation Fair?” As Fast Company’s Francine Hardaway aptly summarized, he pointed to the downsides of our technological advances and argued that if SXSW is a gathering of the winners in the cultural shift, we have to remember that there are losers, too.

Pew’s paywall findings: The Pew Research Center’s Project for Excellence in Journalism released its annual “State of the News Media” study, and it’s a smorgasbord of statistics about every major area of journalism, from print to TV to the web. A summary of summaries: The study’s six major emerging trends (expanded on by Poynter’s Bill Mitchell), some of its key statistical findings, and the Columbia Journalism Review’s seven eye-popping statistics from the study.

The biggest headline for most people was the study’s finding that only seven percent of the Americans who get their news online say they’d spring for a favorite news source’s content if it went behind a paywall. (The AP writeup has a few more statistics and some analysis about online loyalty and advertising.) Jeff Jarvis, a longtime paywall opponent, wondered why newspapers are spending so much time on the paywall issue instead of their “dreadful” engagement and loyalty online. Former WSJer Jason Fry breaks down the study to conclude that the basic unit of online journalism is not the site but the article — thus undermining the primary mindset behind the paywall.

Poynter’s Rick Edmonds, who writes the study’s section on newspapers each year, said he’s done with dead-and-dying as an industry theme. Instead, he said, the problem with most newspapers is that they are becoming insubstantial, shells of their former selves. “They lack the heft to be thrown up the front porch or to satisfy those readers still willing to pay for a good print newspaper.” Editor & Publisher pulled some of the more depressing statistics from Edmonds’ chapter. Yet Lee Rainie, who co-authored the study’s section on online economics, said he was still optimistic about journalism’s future.

A bleak look at local TV news: Another fascinating journalism study was released late last week by USC researchers that found disappointing, though not necessarily surprising, trends in Los Angeles local TV news: Crime, sports, weather and teasers dominate, with very little time for business and government. USC’s press release has some highlights, and co-author Martin Kaplan offers a quick, pointed video overview of the report, concluding with a barb about wants and needs: “I want ice cream. I need a well-balanced meal. Apparently the people of Los Angeles want 22 seconds about their local government. Maybe if they got more than that, they’d want more than that.”

FCC Commissioner Michael Copps was “flat-out alarmed” by the study and vowed some vague form of action. Jay Rosen was ruthless in his criticism on Twitter, and Los Angeles Times critic James Rainey used the study as the basis for a particularly well-written evisceration of local TV news. Rainey had the most promising suggestion, proposing that a cash-strapped TV station find a newspaper, nonprofit or j-school interested in partnering with it to build an audience around more substantive, in-depth TV news.

The iPad, magazines and advertising: As we expected, lots and lots of people have been ordering iPads since they went on sale — 50,000 in the first two hours and 152,000 in three days, according to estimates. We’re also continuing to get word of news organizations’ and publishers’ plans for apps; this week we heard that the AP will have an app when the iPad rolls out next month, and saw a nifty interactive feature for the digital Viv Mag. (The Guardian has a roundup of other video iPad demos that have come out so far.)

SXSW also had at least three sessions focusing on media companies and the iPad: 1) One on the iPad and the magazine industry focused largely on advertising — here’s a DigitalBeat summary and deeper thoughts by Reuters’ Felix Salmon on why advertising on the iPad could be more immersive and valuable than in print; 2) Another focusing on the iPad and Wired magazine, with Salmon opining on why the iPad is a step backwards in the open-web world; 3) And a third on iPad consumption habits and their effects on various industries.

Reading roundup: One ongoing discussion, two pieces of news and one smart analysis:

The conversation sparked by Netscape co-founder Marc Andreesen’s advice for newspapers to forget the printed paper and go all-in with online news continued this week, with Frederic Filloux noting that “there are alternatives to envisioning the transformation of the print media as only a choice between euthanizing the paper product or putting it on life support.” Steve Yelvington looked at setting up separate print and online divisions (been there, done that, he says), Tim Kastelle spun Andreesen and Google’s Hal Varian off into more thoughtful suggestions for newspapers, and Dorian Benkoil took the opportunity to marvel at how much things have changed for the better.

The first piece of news was Twitter’s launch at SXSW of @anywhere, a simple program that allows other sites to implement some of Twitter’s features. TechCrunch gave a quick overview of what it could do, CNET’s Caroline McCarthy looked at its targeting of Facebook Connect, and GigaOM’s Mathew Ingram was unimpressed.

Second, ABC News execs revealed that they’re planning on putting up an online paywall by this summer. The Guardian and paidContent have detailed interviews with ABC News digital chief Paul Slavin.

And finally, newspaper vet Alan Mutter examines the often-heard assertion that small newspapers are weathering the industry’s storm better than their larger counterparts. He nails all the major issues at play for small papers, both the pluses (lack of competition and broadband access, loyal readership) and the minuses (rapidly aging population, some local economies lacking diversity). He ultimately advises small papers to ensure their future success by innovating in order to become indispensable to their communities: “To the degree publishers emphasize short-term profits over long-term engagement, they will damage their franchises — and open the way to low-cost online competitors.”

14:44

Geo-Location, Sentiment Analysis, AT&T Blankets SXSWi

As SXSW Interactive comes to a close and SXSW Music kicks off, it's worth taking a look at the ideas, trends, discussions, and issues that dominated the four-day technology summit. Here are the five areas that stood out the most to me.

1. Conference Buzz

Every year there is a product or two that monopolizes most of the buzz -- for example, you couldn't go ten feet in 2008 without hearing a discussion about Twitter. For 2010, the buzzed-about phrase was without a doubt location-based services. Although the start of this discussion was in 2009, these mash-ups of geography and social technology really hit their stride this year.

foursquare1.jpg

Foursquare and Gowalla are the clear leaders in this space, as evidenced by the major presence enjoyed by both at the conference. Foursquare had a record 347,000 check-ins in one day this week, and the use of the service will certainly continue as the music crowd floods Austin.

The discussion I had with most people centered around the question, "What next?" As in: Now that these services are gaining momentum and adoption, where is the business model? Other than high-level brand partnerships and individual locations offering incentives for customers to check-in, few other monetization and call-to-action results have been seen. I see plenty of value in getting 10 percent off my order if I am the Foursquare mayor of a restaurant, or in allocating a big ad spend for a custom promotion, but where is the middle ground for everyone else?

But apart from that, you know you're hitting some level of critical mass when CNN chimes in on how to use Foursquare to be cool (or at least not uncool).

2. Data Tracking and Analysis Tools

In my 2009 wrap-up piece, I stated that 2010 would be the year of analytics. The data has been available for ages, but the tools to turn raw data into information -- and better yet, knowledge -- have finally found a strong value proposition. More and more products are emerging to monitor and analyze Twitter activity, social media trends, community management results, and overall impact and impressions.

Google Analytics is still a strong contender in the space, with almost everyone mentioning this as a core piece of the puzzle. Platform-specific tools such as Twitter Counter and bigger-picture services such as Radian6 were discussed at great length and examples were provided of their functionality.

The current Holy Grail of analytics (and I bet a buzz-topic at SXSW in 2011) is sentiment analysis -- not only knowing who is saying what how often, but getting a feel for the tone and meaning of what they are saying. Be on the lookout for more discussion and tools as time goes on. (MediaShift's Nick Mendoza looked at sentiment analysis related to the Oscars recently.)

3. Disappointing Panels & Keynotes

There is no lack of articles on the multiple disappointments around this year's panels and keynotes (start here and here). Spotify's Daniel Ek and Twitter's Evan Williams both brought in packed houses, but by the end of their talks the attendance was sparse and the content was thin.

As someone who speaks at and attends many tech and music conferences, I've seen my fair share of highly informative panels, and have had plenty of my time wasted. I wish I could report that SXSWi had a non-stop stream of amazing takeaways, but unfortunately it didn't go that way.

It's not for lack of relevant, forward-thinking topics. And it's certainly not for lack of amazing speakers who are getting big things done. In my experience, it comes down to two things: Having to cater to a very wide audience with varying skill levels, and only having a short time to address a long list of topics. The solution? Keep the panels focused on the core topic -- I'm talking to you, moderators -- and keep in mind that the audience can read theory on any blog; what they need are actionable takeaways.

The reason I left most panels disappointed was that I felt it was a missed opportunity. With such brilliant and accomplished panelists, I should have walked out of the room with a few action items I could implement immediately. This was very rare.

4. Skyrocketing Attendance

hero.jpgThe attendance at this year's conference says something positive about the state of the tech industry. Last year's attendance was approximately 10,000; this year, there were over 15,000 badge holders. The feeling is very reminiscent of the mid-'90s in Seattle, when a new wave of technology and investment quickly expanded the marketplace.

What seems great for the industry -- a glut of big thinkers and tech geniuses -- is not as ideal for the conference itself. Getting into panels meant waiting in long lines and, often, only getting in when someone else left. The same thing happened at most industry parties, where the RSVPs far exceeded room capacity. It was a constant feeling up "hurry up and wait."

Fortunately, AT&T thought ahead and brought in an extra cell tower, providing massive bandwidth for what seemed to be the biggest concentration of iPhones on the planet. I can honestly say it was the best 3G coverage I've ever had.

5. Parallel Conferences

Something I noticed this year that I hadn't seen near as much in prior years was a number of parallel conferences, both perceived and actual. Depending on your interests and network, the conference experience tends to vary widely. In a single night you can find yourself in the middle of a raging party with young (and wealthy) tech entrepreneurs, a serious business dinner with corporate executives, and in a development workshop with programmers (that's their own unique type of party).

3369165500_4e38106073_m.jpg

In addition, there were a number of side conferences, including fully off-site panels that almost felt like secret societies. Celebrity bloggers hosted workshops, independent organizations hosted roundtable discussions, and trade organizations fostered discussions focused on their interests. There was certainly something for everyone.

SXSW Music has now begun, and the tone of the conference has dramatically changed. Stay tuned for a report back on that experience...

Photo of Foursquare app by dpstyles via Flickr. Photo of attendee with Mr. Spam by Randy Stewart via Flickr. Photo of SXSW closing party logo by Fellowship of the Rich via Flickr

Jason Feinberg is Vice President, Direct To Consumer Marketing for Concord Music Group. He is responsible for digital and physical direct-to-fan solutions for CMG's frontline and massive catalog including the Fantasy and Stax labels.

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March 17 2010

10:15

True/Slant: Can you crowdsource music journalism?

Leor Galil reviews AOL’s recent experiment in covering the music portion of massive US festival and conference SXSW: AOL offered 2,000 $50-assignments to create coverage of the event for its music site Spinner. The freelancers were recruited via freelance content site Seed.com with the aim of covering all 2,000 bands appearing at the festival.

There’s a certain crassness to AOL’s experiment. The very concept places more weight on quantity vs quality, and the setup undermines the very ideals and democratic nature of web publishing and blogging. With blogging, most bloggers pour their blood, sweat, tears, time and love into a little blog that may not get a lot of hits: many see zero monetary gain. It’s a labour of love, and the best content (or most creative, etc) tends to rise to the top and get noticed. And, one hopes, those who are able to create some fantastic content on a consistent basis can begin to establish themselves online and perhaps make some money for their hard work.

Full post at this link…

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March 16 2010

11:56

ReadWriteWeb: Wikipedia as a breaking news source

From the ‘process journalism’ session at the SXSW Interactive event in Texas comes a discussion about Wikipedia as a news source. ReadWriteWeb reports:

Just like other news aggregation services, Wikipedia takes many sources and puts them in to a central location, but with the added benefit of human curation instead of algorithmic collection.

“There’s no real-time reporting going on in Wikipedia, it’s real-time aggregation,” Pantages [Moka Pantages, WikiMedia communications officer] said.

So the very first level of information vetting, which happens at the reporting level, has already taken place by the time it reaches the site. Then the hundreds or thousands of editors continue to scrutinize the information, discussing edits and potential changes in the back channels. The news we read in our daily newspapers, on the other hand, is curated by only a small number of people. Surely, there is the question of qualification, but many of Wikipedia’s contributors and editors are, themselves, professionals.

Full post at this link…

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09:13

Elise Hu: Future of context at SXSW

Elise Hu has written a thorough round-up of the ‘Future of Context’ panel at the SXSW Interactive conference in Texas.

Some great thinkers in media are leading what I’ll call the ‘context movement’, a push toward giving audiences more satisfying, better understanding of the worlds in which they live instead of simply presenting ephemeral, episodic stories as journalists always have.

Panellists included:

Matt Thompson, NPR and formerly of the Knight Foundation; Jay Rosen, author of PressThink and professor at NYU; Tristan Harris, CEO/Founder of Apture.

Full post at this link…

(Hat-tip: Jay Rosen on Twitter)

Also see:

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March 15 2010

02:28

The best of South by Southwest (SXSW)

Interesting ideas coming out of South by Southwest (SXSW). Here are a few  good summaries:

The 5 Cs of Chinese Innovation: Copy an idea, combine two things, compete and differentiate, which leads to innovation. Because you can’t do everything, the constraints foster innovation, even new business models.

Highlights from Online News of Tomorrow: Great summaries from Lost Remote’s Mark Briggs and Steve Saffron.

SXSW Panel Discusses Impact of iPad on Media Consumption, Production: “We’re hoping you can lean back with this thing, curl up on the couch and take it into the bathroom and read it,” said Bill Jensen of Village Voice Media.

VIDEO: Pete Cashmore, founder of Mashable at SXSW: At South by Southwest, Mashable Founder Pete Cashmore said that “curation is journalism.”

CNN, MTV, Mashable and Facebook Discuss How Crowdsourcing Is Affecting Reporting: Facebook’s Zuckerberg said she sees crowdsourcing in two ways: ideation and distribution. She gave the example of actress Betty White being asked to hostSaturday Night Live due almost completely to efforts on Facebook. Getting her on the show is “ideation,” while the “distribution” is people reacting to the decision and the show online.

Douglas Rushkoff’s 10 Commands for a Digital Age: Contact is king (not content). Remember the humans. “Social marketing is an oxymoron.”

Clay Shirky: We love sharing information, says Shirky. He’s not talking about generations, he’s talking about monkeys. A fundamental evolutionary development of human nature is that we really like sharing – “It’s not something we’re biased to do, it’s something we’re biased to like.”

Snark by Snarkwest: More amazing panel summaries from Matt Thompson

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March 13 2010

09:06

At South by Southwest and Updates

Today I am at South by Southwest.

Yes, you can tell I’m a noob because I didn’t refer to it as just “South by.” Perhaps when this event is done I’ll write a bit of a contrarian post about SXSW. The quick takeaways are.

1. Spring break for the internet: W000! Show me your A.P.I.!

2. The Ikea of tech conferences.

Regardless of that – it’s always a blast to see folks like Matt Thompson, Patrick Thornton, Sean Blanda, Will Sullivan, Dan Gillmor, Tristan Harris, Joe Edelman, Matt Mireles, Raines Cohen, Scott Rosenberg, Jonathan Berger and more. You’ll just be walking down the hall and boom, there they are. Working on the Internet often means you don’t get face-t0-face time with your colleagues. Even though I don’t directly work with any of these individuals, I consider them allies in a changing media landscape which we are all defining and redefining. Being able to shake a hand or give a hi-five never hurt. I’m sure I’ll run into more good folks tomorrow.

Meanwhile my geek out moment today was seeing Bruce Sterling breeze past me. Almost stopped him while he was walking just to say “thanks” without giving that a qualification.

Tomorrow I’m giving a talk on community funded reporting with Lynn Headley. My quick powerpoint is below. But as I often say: “Power corrupts and PowerPoints corrupt absolutely. Still – they provide me a mental map of things I want to cover.

SXSW
View more presentations from David Cohn.

From here I’ll be going down to Columbia Missouri to visit the Reynolds Institute of Journalism. No doubt I’ll speak with more interesting journo-media-folk. I’ll try and grab some video/photos to share later. I used to make sure that at every conference I went to I would grab one good interview – even if it was five minutes nonchalant. Lately I’ve let that practice go. I hope to revive it.

There is lots going on in the life of Digidave. I also hope to revamp this website. Spot.Us though remains priority number one!

I have been a bad personal blogger as a result of this priority. I can’t say it will change dramatically anytime soon and I think most folks who follow this blog understand that and support what I’m doing with my work. Still – I owe you more.

Also note: I have started a more quirky personal blog: Digidave’s Quickies. These are mostly cool videos, links, etc. That space will be for personal rants, raves, links and more. I’ll keep this one more professional and of course the MOST professional stuff will be on Spot.Us since – that’s what I do in my day-to-day.

March 12 2010

21:53

4-Minute Roundup: The Rising Buzz of Location Services at SXSW

This episode of 4MR is brought to you by the Knight Digital Media Center, providing a spectrum of training for the 21st century journalist. Find out more at KDMC's website. It's also underwritten by GoDaddy, helping you set up your own website in a snap with domain name registration, web hosting and 24/7 support. Visit GoDaddy to learn more.

Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the growing interest in geo-location services such as Foursquare and Gowalla, especially as the South by Southwest conference begins in Austin, Texas. Now, Twitter and Facebook are both preparing to add geo-location to their services as well, and Google already has Latitude and Buzz that can show your location. But will this become a mainstream phenomenon or just a pastime for the tech-savvy in-crowd? I talk to analyst Greg Sterling to find out more.

Check it out:

4mrbareaudio31210.mp3

>>> Subscribe to 4MR <<<

>>> Subscribe to 4MR via iTunes <<<

Background music is "What the World Needs" by the The Ukelele Hipster Kings via PodSafe Music Network.

Here are some links to related sites and stories mentioned in the podcast:

Facebook's Coming Location Service - Feature for Users, Platform for Apps at Inside Facebook

Just In Time For The Location Wars, Twitter Turns On Geolocation On Its Website at TechCrunch

Facebook Will Allow Users to Share Location at NY Times Bits blog

Vicarious.ly - SimpleGeo's One Location-Based Stream To Visualize Them All at TechCrunch

Facebook, Twitter Ready Location-Based Features at PC World

Facebook Isn't For Real Life Friends Anymore, Says Foursquare's Dennis Crowley at Business Insider

Foursquare, Gowalla and the future of geo-location at the Telegraph

In geolocation wars, SXSWi is mere skirmish at CNET

6 Thoughts About Location Madness at ReadWriteWeb

What Are the Legal Implications of PleaseRobMe? at MediaShift

Also, be sure to vote in our poll about what you think geo-location services:




What do you think of geo-location services like Foursquare?surveys

Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit.

This episode of 4MR is brought to you by the Knight Digital Media Center, providing a spectrum of training for the 21st century journalist. Find out more at KDMC's website. It's also underwritten by GoDaddy, helping you set up your own website in a snap with domain name registration, web hosting and 24/7 support. Visit GoDaddy to learn more.

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15:00

This Week in Review: Plagiarism and the link, location and context at SXSW, and advice for newspapers

[Every Friday, Mark Coddington sums up the week’s top stories about the future of news and the debates that grew up around them. —Josh]

The Times, plagiarism and the link: A few weeks ago, the resignations of two journalists from The Daily Beast and The New York Times accused of plagiarism had us talking about how the culture of the web affects that age-old journalistic sin. That discussion was revived this week by the Times’ public editor, Clark Hoyt, whose postmortem on the Zachery Kouwe scandal appeared Sunday. Hoyt concluded that the Times “owes readers a full accounting” of how Kouwe’s plagiarism occurred, and he also called out DealBook, the Times’ business blog for which Kouwe wrote, questioning its hyper-competitive nature and saying it needs more oversight. (In an accompanying blog post, Hoyt also said the Times needs to look closer at implementing plagiarism prevention software.)

Reuters’ Felix Salmon challenged Hoyt’s assertion, saying that the Times’ problem was not that its ethics were too steeped in the ethos of the blogosphere, but that they aren’t bloggy enough. Channeling CUNY prof Jeff Jarvis’ catchphrase “Do what you do best and link to the rest,” Salmon chastised Kouwe and other Times bloggers for rewriting stories that other online news organizations beat them to, rather than simply linking to them. “The problem, here, is that the bloggers at places like the NYT and the WSJ are print reporters, and aren’t really bloggers at heart,” Salmon wrote.

Michael Roston made a similar argument at True/Slant the first time this came up, and ex-newspaperman Mathew Ingram strode to Salmon’s defense this time with an eloquent defense of the link. It’s not just a practice for geeky insiders, he argues; it’s “a fundamental aspect of writing for the web.” (Also at True/Slant, Paul Smalera made a similar Jarvis-esque argument.) In a lengthy Twitter exchange with Salmon, Times editor Patrick LaForge countered that the Times does link more than most newspapers, and Kouwe was an exception.

Jason Fry, a former blogger for the Wall Street Journal, agreed with Ingram and Smalera, but theorizes that the Times’ linking problem is not so much a refusal to play by the web’s rules as “an unthinking perpetuation of print values that are past their sell-by date.” Those values, he says, are scoops, which, as he argued further in a more sports-centric column, readers on the web just don’t care about as much as they used to.

Location prepares for liftoff: The massive music/tech gathering South By Southwest (or, in webspeak, SXSW) starts today in Austin, Texas, so I’m sure you’ll see a lot of ideas making their way from Austin to next week’s review. If early predictions are any indication, one of the ideas we’ll be talking about is geolocation — services like Foursquare and Gowalla that use your mobile device to give and broadcast location-specific information to and about you. In anticipation of this geolocation hype, CNET has given us a pre-SXSW primer on location-based services.

Facebook jump-started the location buzz by apparently leaking word to The New York Times that it’s going to unveil a new location-based feature next month. Silicon Alley Insider does a quick pro-and-con rundown of the major location platforms, and ReadWriteWeb wonders whether Facebook’s typically privacy-guarding users will go for this.

The major implication of this development for news organizations, I think, is the fact that Facebook’s jump onto the location train is going to send it hurtling forward far, far faster than it’s been going. Within as little as a year, location could go from the domain of early-adopting smartphone addicts to being a mainstream staple of social media, similar to the boom that Facebook itself saw once it was opened beyond college campuses. That means news organizations have to be there, too, developing location-based methods of delivering news and information. We’ve known for a while that this was coming; now we know it’s close.

The future of context: South By Southwest also includes bunches of fascinating tech/media/journalism panels, and one of them that’s given us a sneak preview is Monday’s panel called “The Future of Context.” Two of the panelists, former web reporter and editor Matt Thompson and NYU professor Jay Rosen, have published versions of their opening statements online, and both pieces are great food for thought. Thompson’s is a must-read: He describes the difference between day-to-day headline- and development-oriented information about news stories that he calls “episodic” and the “systemic knowledge” that forms our fundamental framework for understanding an issue. Thompson notes how broken the traditional news system’s way of intertwining those two forms of knowledge are, and he asks us how we can do it better online.

Rosen’s post is in less of a finished format, but it has a number of interesting thoughts, including a quick rundown of reasons that newsrooms don’t do explanatory journalism better. Cluetrain Manifesto co-author Doc Searls ties together both Rosen’s and Thompson’s thoughts and talks a bit more about the centrality of stories in pulling all that information together.

Tech execs’ advice for newspapers: Traditional news organizations got a couple of pieces of advice this week from two relatively big-time folks in the tech world. First, Netscape co-founder Marc Andreessen gave an interview with TechCrunch’s Erick Schonfeld in which he told newspaper execs to “burn the boats” and commit wholeheartedly to the web, rather than finding way to prop up modified print models. He used the iPad as a litmus test for this philosophy, noting that “All the new [web] companies are not spending a nanosecond on the iPad or thinking of ways to charge for content. The older companies, that is all they are thinking about.”

Not everyone agreed: Newspaper Death Watch’s Paul Gillin said publishers’ current strategy, which includes keeping the print model around, is an intelligent one: They’re milking the print-based profits they have while trying to manage their business down to a level where they can transfer it over to a web-based model. News business expert Alan Mutter offered a more pointed counterargument: “It doesn’t take a certifiable Silicon Valley genius to see that no business can walk away from some 90% of its revenue base without imploding.”

Second, Google chief economist Hal Varian spoke at a Federal Trade Commission hearing about the economics of newspapers, advising newspapers that rather than charging for online content, they should be experimenting like crazy. (Varian’s summary and audio are at Google’s Public Policy Blog, and the full text, slides and Martin Langeveld’s summary are here at the Lab. Sync ‘em up and you can pretty much recreate the presentation yourself.) After briefly outlining the status of newspaper circulation and its print and online advertising, Varian also suggests that newspapers make better use of the demographic information they have of their online readers. Over at GigaOM, Mathew Ingram seconds Varian’s comments on engagement, imploring newspapers to actually use the interactive tools that they already have at their sites.

Reading roundup: We’ll start with our now-weekly summary of iPad stuff: Apple announced last week that you can preorder iPads as of today, and they’ll be released April 3. That could be only the beginning — an exec with the semiconductor IP company ARM told ComputerWorld we could see 50 similar tablet devices out this year. Multimedia journalist Mark Luckie urged media outlets to develop iPad apps, and Mac and iPhone developer Matt Gemmell delved into the finer points of iPad app design. (It’s not “like an iPhone, only bigger,” he says.)

I have two long, thought-provoking pieces on journalism, both courtesy of the Columbia Journalism Review. First, Megan Garber (now with the Lab) has a sharp essay on the public’s growing fixation on authorship that’s led to so much mistrust in journalism — and how journalists helped bring that fixation on. It’s a long, deep-thinking piece, but it’s well worth reading all the way through Garber’s cogent argument. Her concluding suggestions for news orgs regarding authority and identity are particularly interesting, with nuggets like “Transparency may be the new objectivity; but we need to shift our definition of ‘transparency’: from ‘the revelation of potential biases,’ and toward ‘the revelation of the journalistic process.’”

Second, CJR has the text of Illinois professor Robert McChesney’s speech this week to the FTC, in which he makes the case for a government subsidy of news organizations. McChesney and The Nation’s John Nichols have made this case in several places with a new book, “The Death and Life of American Journalism,” on the shelves, but it’s helpful to have a comprehensive version of it in one spot online.

Finally, the Online Journalism Review’s Robert Niles has a simple tip for newspaper publishers looking to stave off their organizations’ decline: Learn to understand technology from the consumer’s perspective. That means, well, consuming technology. Niles provides a to-do list you can hand to your bosses to help get them started.

March 10 2010

18:58

Meet the NetSquared team at SXSWi

SXSWStarting this Friday, the NetSquared team will be at the South By Southwest Interactive Conference in Austin, Texas. The SXSWi conference is an opportunity for online media experts to get together for in-person networking and learning. If you're going to be there, we'd love for you to get in touch. Here's what we'll be up to:

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