Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

April 12 2012

21:54

October 05 2010

10:42

TheMediaBriefing: What news publishers can learn from supermarkets

Patrick Smith maps out “the [Tesco] Clubcard model for news”:

To stretch analogy out to news, what’s for sale on your shelves? The kind of thing you think consumers are after, or what you know they want to buy? In a print age there is only hope and focus grouping: the call is made by the editor and publisher each day what goes into the paper both editorially and commercially, largely based on flimsy research and an instinctive understanding of a title’s brand.

Full post on TheMediaBriefing at this link…Similar Posts:



July 01 2010

11:30

GOOD AVICE FOR NEWSPAPERS FROM TESCO’S CEO: “CUSTOMERS CHANGE… AND WILL TAKE YOU INTO AMAZING AREAS”

LeahyDM1704_468x322

Good advice from TESCO’s CEO, Sir Terry Leahy in The Times of London:

“The eureka moment for us when we stopped seeing ourselves as a purveyor of baked beans and as a servant of a customer.

And you realise that baked beans don’t change very much but customers change enormously and they take you unto amazing areas”.

February 26 2010

11:00
Older posts are this way If this message doesn't go away, click anywhere on the page to continue loading posts.
Could not load more posts
Maybe Soup is currently being updated? I'll try again automatically in a few seconds...
Just a second, loading more posts...
You've reached the end.

Don't be the product, buy the product!

Schweinderl