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April 02 2010

08:32

THE IPAD COUNTDOWN (-1): VIEWS FROM TWITTER

One day to go, and Twitter is full of views, comments, opinions and interesting observations about the Apple iPad.

As always, the techies bashing the new Apple product, and the fans excited.

But no doubts in all the sides: the iPad is the main issue of conversation.

Apple is wining again the viral marketing campaign.

jeffjarvis: Uninspired by what I see so far in the iPad app store.

jeffjarvis: Apple’s marketing is even better than its design. Or its design is its marketing. Which is it?

jeffjarvis: My dean just told me I should get the iPad, considering what I teach. Sadly, he ain’t paying for it. Now to convince the wife….

gabosama: Do I need to choose sides: pro or anti iPad? Im going to buy one, anyway

gabosama: On the new phenomen of “Google reporting”, if you google “iPad is …”, first search suggestion is: “…a joke

philiped: Steve Jobs on the cover of TIME: “Inside Steve’s Pad” marks his seventh appearance

NiemanLab: Don’t worry, iPad cheapies: New York Times will have a free iPad app, too, not just a paid one

esignerDepot: First sanctioned iPad reviews speak favorably of new device

JMF1957 RT @FortuneMagazine: iPad apps: 1,350 and counting

March 09 2010

09:02

Media Release: Social networks to fall under Advertising Standards Authority’s remit

The Advertising Standards Authority (ASA) could see its remit extended to cover marketing activity on companies’ websites and social networks, it was announced yesterday.

Says the Advertising Association’s (AA) release, which can be downloaded at this link:

The Advertising Association (AA) has submitted the industry’s recommendations to the Committee of Advertising Practice (CAP), for the extension of the non-broadcast Advertising Code in digital media, which will be administered by the Advertising Standards Authority (ASA). This landmark move for advertising self-regulation seeks to address societal concerns and will increase protection for consumers and children.

Marketing communications activity in paid-for space online is already covered by ASA. But the extended remit could come into force by Q3 2010.

A release from the ASA states:

Currently, the ASA’s online remit covers paid-for marketing communications such as pop-up and banner ads, paid-search and viral ads. However, nearly two thirds of the complaints that we receive about online marketing activity are not presently covered by the code. The proposed extension of our remit will plug this regulatory gap, ensuring that consumers enjoy the same level of protection on websites as they do in paid-for space.

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