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June 17 2011

12:55

Impressing 100,000 downloads - FT's web app strategy

Folio :: Launched last week, the FT app is currently only optimized for iOS products (iPhone, iPad); the Android market is next for apps.FT.com. In its first week, the app had 100,000 downloads. MB Christie, head of product development for the FT, notes that that development for different platforms (Android, etc.) will be quick, as testing the product in different browsing environments is the only step before FT can hit all platforms.

Closer look at the strategy - continue to read Stefanie Botelho, www.foliomag.com

May 26 2011

05:38

Web apps: Aside - will publishers choose the open web over Apple's iTunes store?

Poynter :: A pair of Berlin-based designers has released a prototype of what they call the world’s first HTML5 magazine for tablets. The project, called Aside Magazine, a web app, is an impressive demonstration of the design, interactivity and app-like experience that can be created using new advances in the language that powers the Web: HTML. These advances of HTML5 are important for news publishers seeking independence and a universal development strategy. Publishers now can avoid to develop different apps for iOS, Android, Windows or RIM.

[Nico Engelhardt, Aside:] Don’t get us wrong, we love the App Store. But in our world, magazines are press content, not softwarel. And we don’t want a big company to decide whether our content is allowed to be published or not.

Continue to read Jeff Sonderman, www.poynter.org

Visit the site Aside Magazine, www.asidemag.com

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