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April 06 2010

16:20

"TV Everywhere" Data Finds Consumers Watch Full Online Video Ad Load

Consumers will tolerate more ads and stay tuned into online TV when networks up the ad load, according to data I came across during my reporting on Comcast's TV Everywhere initiative.

Executives at sister networks History Channel and A&E tell me that when they increased the number of ads in full-length episodes of their shows by 20% in the early TV Everywhere roll-outs, viewers still watched the episodes to completion by the same amount.

That means the increased ad load isn't turning viewers off. This data is particularly noteworthy given a recent research report from comScore found that consumers won't mind a doubling of ads in online TV.

Also, Anthony Soohoo at CBS told us at the Beet.TV roundtable in February that CBS is considering increasing the number of ads.

For more details, here is my New Media Minute this week. 

Daisy Whitney

Editor's Note:  Daisy's New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to publish her segment regularly here.  AP

March 10 2010

00:22

CBS Interactive's CHOW Finds Appetite for 30 Second Food Videos

SAN FRANCISCO - Jane Goldman, editor in chief of CHOW, the CBS Interactive food site, is finding success with instructional videos as short as 30 seconds.

Daisy Whitney interviewed Goldman at Beet.TV's roundtable in San Francisco last month.

Half joking, she told Daisy that CHOW keeps its online video clips short because she has a short attention span.  "You can say so much in 30 seconds...there's no need to stretch it out over minutes."

Goldman talked about CHOW's video series "You're Doing it All Wrong."  Since there is never a lot that's new in food, these short videos rehash recipes and tell how we are making common mistakes.  For example, it's best to grate the cheese to make grilled cheese sandwiches.

Goldman was the former executive editor of the Industry Standard, then launched CHOW which was acquired by CNET in 2006 and later became part of CBS Interactive.  Last year, she  was given the added role of editor and chief of TV.com.

Allison Salewski, Associate Producer

January 28 2010

19:25

The Guild Inks Deals on iTunes & Netflix, Web TV Academy Develops Standards

To lure more ad dollars and improve the quality of Web TV shows, the International Academy of Web Television is developing a set of best practices for Web TV creators, Beet.TV has learned.

While at the recent NATPE conference in Las Vegas I sat down with George Ruiz, a new media agent at ICM who also serves as secretary for the IAWT. He shared the details on the new guidelines the group is developing.

He also represents digital talent including Felicia Day, the creator and star of the award-winning and popular Web show “The Guild.” He said he just inked a deal for the first two seasons of "The Guild" to be distributed on iTunes and via streaming on Netflix.

Daisy Whitney, Senior Producer

January 27 2010

22:17

Revision3 Add Sponsors, Double Views, Looks for New Hires

Online video network Revision3 is hiring, adding new advertisers, and charting a course toward profitability by year end, the company’s CEO Jim Louderback told me during an interview at the NATPE conference in Las Vegas.

The network is home to high-profile Web shows such as “Scam School” and “Tekzilla” and has also launched ten new shows in the last year, including “App Judgement” on the cell phone business. Other new shows that premiered over the last year have helped the company broaden into more lifestyle programming and attract new advertisers such as Ford, My.Biz, and Coors. 

Louderback also said the company had doubled its views in the last year. Unlike other video aggregators and online networks, Revision3 only counts a view as a fully completed view. The network logged 1.5 billion minutes of video engagement in the last year.

Daisy Whitney, Senior Producer

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