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13:55

Why and how The Daily needs to be more ALIVE and real-time

While The Daily has improved some of the technological issues that plagued it early on, CBS MarketWatch founder Larry Kramer says it still has a ways to go to truly take advantage of the medium. He’d like to see “more interactive and video content, in real-time, bringing the story to life with every form of media available to the IPad.”

As a digital product it needs to stress the advantages of the media, and bring content to the reader in real-time and easy to digest, quick to access content. It also needs to be a place where text, photos, video and interactivity are used as part of the story telling process, which SHOULD be a much richer experience that can only be offered in this interactive world.

The App should also be “alive” when the IPad is connected to the internet via either WiFi or 3G. It should be constantly drawing down updated content and letting readers know that the content has arrived. The reason we need digitally native news products is because they are uniquely positioned to take advantage of the new digital platforms, NOT to do a good job of translating an old media product on to a new medium. News Corp.’s own New York Post app and Wall Street Journal app do the best job of THAT.

Instead, The Daily needs to be a medium that SHOUTS the advantages of being digitally tethered to the sources of news. The publication should be delivering both content AND context in real-time, and its audience should expect no less. There has been little attempt to create context beyond an uncomfortable combination of magazine and newspaper display.

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