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Can Tumblr drive subscriptions?

Business Insider :: The stunning success of Tumblr continues to filter its way across the internet landscape. Editors say that while it is hard to gauge direct impact in terms of subscriptions and revenues, a successful Tumblr targets a community that might not be familiar with the print publication or its website.

[Jared keller, Rube Goldberg:] I don't know that it's driving subscriptions but it is driving buzz, which I think in turn drives subscriptions.

Continue to read Noah Davis, www.businessinsider.com

Don't be the product, buy the product!