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Google: we acquired Admeld to help publishers to get most out of display advertising

Google Blog :: Google often hears from major website publishers that ad management today is still mind-numbingly, complicated and inefficient. That's why the company has been investing in their publisher tools to try and improve this landscape. To help major publishers get the most out of the rapidly changing and growing display ad landscape, Google signed an agreement to acquire Admeld, a New York-based yield optimization firm.

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