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Report finds a “surprisingly small audience for local news traffic”. What about Patch?

Niemanlab :: Local news outlets get less than one half of one percent of all pageviews in a typical market, according to a new report (free pdf download) called “Less of the Same: The Lack of Local News on the Internet.” Nikki Usher points out: "Patch makes almost no appearance in the data at all, suggesting that local and commercial online-only news enterprises aren’t reaching significant traffic numbers."

The report, commissioned as part of the FCC’s quadrennial mandated review of broadcast ownership regulations, was intended as a comprehensive look to evaluate just what the rough times in the news industry have meant for local news, according to Matthew Hindman, the author George Washington University professor who authored the report.

Continue to read Nikki Usher, www.niemanlab.org

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