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Impressing 100,000 downloads - FT's web app strategy

Folio :: Launched last week, the FT app is currently only optimized for iOS products (iPhone, iPad); the Android market is next for apps.FT.com. In its first week, the app had 100,000 downloads. MB Christie, head of product development for the FT, notes that that development for different platforms (Android, etc.) will be quick, as testing the product in different browsing environments is the only step before FT can hit all platforms.

Closer look at the strategy - continue to read Stefanie Botelho, www.foliomag.com

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