Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

Japan - "Kikkomania" in Europe: novel ways to use long-cherished Kikkoman?

Wall Street Journal :: A new marketing campaign from the European arm of venerable soy sauce maker Kikkoman, “Kikkomaniaencourages people to come up with novel ways for using the cherished condiment with a trip to Amsterdam, not noted for its connection to soy sauce, on offer for the most creative submission. Early suggestions include adding a few drops to cocktails, or even painting with it.

A spokesman at Kikkoman in Japan said its overseas offices have freedom to decide how to market the company’s products. What would be your idea?

Continue to read Andrew Joyce, blogs.wsj.com

Don't be the product, buy the product!