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How to measure the ROI of a Content Marketing Strategy

mashable :: Content costs money, and measuring the results of your content effort is important. But an effective content strategy is like planting a garden: it takes consistent work that eventually pays off in large quantities. However, failure to water or plow that garden will result in weeds, in other words, a blog post every three months whose only comments are spam.

So how do you convince your boss, your partners or even yourself that content is a good investment? Shane Snow presents three steps to effectively measure your content strategy.

Shane Snow is co-founder of Contently.com, an “agile publishing” platform for brands-turned-publishers and freelance journalists.

Continue to read Shane Snow, mashable.com

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