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20:48

Facebook for news apps: How ProPublica harnessed the social network for ‘The Opportunity Gap’

ProPublica :: Last week ProPublica published The Opportunity Gap, a news application that lets readers find out how equally their state provides poor and wealthier schools access to advanced classes that researchers say will help students later in life.

ProPublica designed the app so it was oriented behaviorally, and not just hierarchically, to foster engagement of their readers. This emphasis on encouraging behavior spurred them to integrate Facebook in a deeper way than we’ve done before, including using Facebook as a relevance engine.

Here's how - continue to read Al Shaw, www.propublica.org

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