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06:55

For j-schools? - College offers scholarship for Twitter "essay"

USA Today :: That's the price of a full scholarship, and that's exactly what a student hopeful can win in a contest the universit has dreamed up that takes electronic communication to a new level. The University of Iowa is asking prospective students to submit a 140-character tweet in place of a second essay. It is "an attempt to make students get to the point quickly and to improve their social media skills."

Continue to read Luke Kerr-Dineen | Natalie DiBlasio, www.usatoday.com

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