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05:33

TPM, Talking Points Memo, ad sales revenue up +88pc

Talking Points Memo | Press Release :: TPM Media LLC, publisher of the digital news outlet Talking Points Memo (TPM), closed out a strong second quarter with the biggest ad sales month in the site's history in June. In the first half of 2011, ad sales revenue grew +88% over the same period in 2010.

[Josh Marshall, editor, publisher:] We've had strong sales growth since we started our direct ad sales program in the spring of 2009. And it's based on a really compelling story. We have this very loyal, highly engaged, influential, affluent and educated audience.

Megan Garber, Niemanlab, discusses the reason-why TPM was able to increase its (direct) ad sales, while the whole news industry is still suffering.

Continue to read talkingpointsmemo.com

Discussed here Megan Garber, www.niemanlab.org

Get rid of the ads (sfw)

Don't be the product, buy the product!

Schweinderl