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TPM, Talking Points Memo, ad sales revenue up +88pc

Talking Points Memo | Press Release :: TPM Media LLC, publisher of the digital news outlet Talking Points Memo (TPM), closed out a strong second quarter with the biggest ad sales month in the site's history in June. In the first half of 2011, ad sales revenue grew +88% over the same period in 2010.

[Josh Marshall, editor, publisher:] We've had strong sales growth since we started our direct ad sales program in the spring of 2009. And it's based on a really compelling story. We have this very loyal, highly engaged, influential, affluent and educated audience.

Megan Garber, Niemanlab, discusses the reason-why TPM was able to increase its (direct) ad sales, while the whole news industry is still suffering.

Continue to read talkingpointsmemo.com

Discussed here Megan Garber, www.niemanlab.org

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