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21:21

5 lessons Lady Gaga can teach the news industry about community building

The original article headline is: "5 Things Lady Gaga Can Teach Marketers About Community Building", but why should journalists and news outlets not profit from the findings as well ...

FastCompany :: Building communities all starts with finding a common thread that brings people together. Experiences help define or typify what a community is all about. A community can be extremely close knit, yet very different when looked at on an individual level. But the commonality is that every community has a soul, and to tap into its soul in a meaningful way unlocks all its secrets. Louis Marino, the author of this article, worked extensively in the music industry. He learned an awful lot about musicians. No, not their hard-living lifestyles and jaw-dropping spending habits. Marino: "I’m talking about their incredible sense of community and loyalty.

Continue to read Louis Marino, expert blogger, www.fastcompany.com

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