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18:50

"Figure it out, you won't have a choice" - social media in the academic curriculum

The Atlantic :: For the last several years, teaching social media has been reactionary, found either in non-matriculated night classes for the working professional or in business schools for the budding marketer to learn and hone his or her online and social marketing skills.

"Some people were affected directly in their everyday lives by this thing called social media," says Mihaela Vorvoreanu, an assistant professor of computer graphics technology in the College of Technology at Purdue University, who teaches a doctoral level research seminar in social media. "They had to figure it out. There was no choice about it. They had to learn about it." So they went back to school to learn how to create Facebook campaigns, how to incorporate SEO best-practices, how to blog, and how to create social media strategies.

[Josh Sternberg:] as social interactions and technologies mature, there has been a swing in the pendulum. Professors are now approaching the teaching of social media from a pedagogical perspective, as much as a practical one.

Continue to read Josh Sternberg, www.theatlantic.com

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