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Inside the Globe Lab: how to make the Boston Globe’s two-site strategy work

Niemanlab :: Why exactly does The Boston Globe need a lab? Most newspapers aren’t known for spending a lot of resources on R&D. In an era where money is tight and newsrooms have shrunk, why exactly does The Boston Globe need a lab? Of course, that question answers itself — it’s precisely because the traditional business model is in such disarray that it makes sense to invest in ideas that could turn into something bigger. In order for BostonGlobe.com and Boston.com to grow and thrive as online properties, the Globe is counting on its lab to create the kind of products and ideas that will help each site succeed.

What are they working on? 

Continue to read Justin Ellis, www.niemanlab.org

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