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How Facebook is ruining sharing

Not everyone shares the enthusiasm about Facebook's Open Graph.

CNET :: When Facebook unveiled Open Graph at the f8 developer conference this year, it was clear that the goal of the initiative is to quantify just about everything you do on Facebook. All your shares are automatic, and both Facebook and publishers can track them, use them to develop personalization tools, and apply some kind of metric to them.

So, publishers and Facebook in particular really, really want you to click those little Add to Facebook buttons so that everything you read, watch, listen to, or buy will get shared to friends who also authorize the app and share to friends who also authorize the app and so on and so on into eternity and hopefully riches. It's all just part of the plan.

The problem, really, is that the plan is turning out to be really annoying in practice.

Continue to read Molly Wood, news.cnet.com

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