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Why some TV programs hire consultants to get on Twitter's trending list

NPR :: Sometimes a topic that seems hot on Twitter, like Occupy Wall Street, doesn't trend, leading some activists to charge Twitter with censorship. But the complex algorithms that determine trending topics are intended to find what's trending in the moment, and not what's been around for a long time. Getting a spot on the trending list has become so important that television programs hire consultants to help them get there.

Continue to read Laura Sydell, www.npr.org

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