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21:51

Twitter's special gift: brand pages for advertisers

AdAge :: Twitter is looking to strengthen its relationship with advertisers by launching brand pages that will be unveiled today as part of a more comprehensive redesign.

Twitter's existing brand pages have been under the radar, especially compared with the buildup around Google+ brand pages, which were launched last month. But Chief Revenue Officer Adam Bain said that he's spent the better part of the past year meeting with chief marketing officers, and brand pages were a recurring and frequent request.

Continue to read Cotton Delo, adage.com

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