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02:55

Apple Could Revolutionize Smart TV's, Soon -- NPD's Ross Rubin

In the way the iPhone revolutionized the smart phone by providing a vast amount of content, an Apple television could dramatically change television viewing, says Ross Rubin, Executive Director and Principal Analyst, Connected Intelligence, NPD Group, in this video segment.

Rubin explains that the current crop of connected TV's offering limited Internet TV content thus providing Apple with an opportunity to enter the market.

Today, the Wall Street Journal reported on developments around an Apple television.

Rubin is interviewed in this segment by Maggie Reardon, senior reporter for CNET News.com

They both participated in a 2-hour Beet.TV live webcast produced in the Livestream Manhattan studios on December 14.  

Andy Plesser

 

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