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Google "Freshness" update affects 35% of searches: winners & losers

If you've heard about Google Caffeine and Panda lately but still are sure what it means and how it impacts your journalistic work, this article by Jon Mitchell might help. SEO visibility is a term to describe the visibility of a site if you conduct a keyword search. Which position will your site have on Search Result Pages (SERP), if you type in term A?

ReadWriteWeb :: Searchmetrics has measured the impact of the "freshness" updates to Google's search ranking algorithm, which affected around 35% of all searches. By measuring SEO visibility, Searchmetrics found that a clear category of sites gained prominence as a result of the update, while the few sites that lost are all over the map.

Sites that benefited from the update tend to be content sites and brand sites with frequent updates.

Continue to read Jon Mitchell, www.readwriteweb.com

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