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Atlantic Media prepares for launch of global business site mid-2012

Forbes :: Atlantic Media’s stop-and-start plans to launch a new digital brand centered on business news are once again moving ahead. The company has begun hiring in preparation for a mid-2012 launch. The site doesn’t yet have a name, but, unlike the Atlantic Wire, it will be a pure standalone brand, says Atlantic Media president Justin Smith. “It’s safe to say this will be the biggest launch we’ve attempted,” he told me in December.

Continue to read Jeff Bercovici, www.forbes.com

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