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Neuromarketing - brain scanners to probe our emotional response to products

Guardian :: A spokesman for NeuroFocus, which was bought last year by global advertising giant Nielsen for $5bn, said the company has worked with Google, Microsoft, Intel, Facebook, PayPal, Hewlett-Packard and Citigroup, but refused to provide details of adverts or products involved. "It's not just one company and one advertiser; it is all sorts of companies and brands around the world," Pradeep said. "They come to us and say, 'Please run our campaign through the neural lab.'"

Continue to read Rupert Neate, www.guardian.co.uk

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