Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.
13:16

MARKETING AT ITS BEST: “FT RUN TO MONACO”

Financial Times reports:

Formula 1 World Champions from past to present will take part in the first ever Financial Times supercar experience – the FT Run To Monaco. The exclusive event will see former F1 champion Damon Hill leading the participants in a fleet of luxury supercars on a route from London, through France and culminating at the Monaco Grand Prix 2012.

My take: when you have a great newspaper yo have great readers and great advertisers, so you must have great marketing ideas. In a time of timid initiatives, second-class promotions,  low budgets and lack of imagination, this is a refreshing event. Think Big to win Big. Bravo!

Thanks to INNOVATION’s Peter Litger.

(Something that my friend Javier Goizueta en his fantastic team can do for any Spanish newspaper)

(PRO)
No Soup for you

Don't be the product, buy the product!

close
YES, I want to SOUP ●UP for ...