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Kindle Fire conversion rate worse for advertisers than iPhone

RKG Blog | Rimm-Kaufman Group :: By all accounts, the adoption and use of tablet computers has accelerated over the last few months, bringing them to the forefront of the attentions of consumers and marketers alike. After more moderate growth at the beginning of 2011, tablet traffic shot up quickly during the holiday season and it remained elevated through January of this year. RKG research shows tablet ad click share from paid search campaigns was 5 times higher last month than it was in the same period a year ago.

Continue to read Mark Ballard, www.rimmkaufman.com

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