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06:26

Sun on Sunday 'has potential to do massive numbers'

Brand Republic :: Rupert Murdoch's long-awaited confirmation that News International would be launching a Sunday edition of The Sun "very soon", will undoubtedly give the Sunday market the kick up the backside many observers believe it needs. Media Week spoke to media agency executives and rival newspaper groups to get their take on the launch of the Sun on Sunday.

Continue to read John Reynolds, www.brandrepublic.com

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