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£10m in extra advertising money: ITV benefits most from Sun on Sunday launch

Guardian :: The launch of the Sunday Sun has sparked a battle for the weekend newspaper market that will see more than £10m in extra advertising money spent in the coming weeks, benefiting hard-pressed media companies and in particular ITV. The UK's biggest advertiser-funded broadcaster will take the lion's share of the new advertising money flooding the market as News International and rival Sunday tabloid publishers seek to promote their titles.

Continue to read Mark Sweney, www.guardian.co.uk

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