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07:41

Hyperlocals diverge on how to mine rich lode of digital ads

Street Fight :: The explosion in digital advertising isn’t producing much business for top news sites, according to a new Pew report. Even though digital advertising is estimated to grow 40% by 2015, according to Pew, the research center said few major sites were capturing any share of this new cornucopia. If that’s the story with bigger sites, what, I wondered, was happening among the more than 3,000 hyperlocal news sites, which, by my estimate, reach 25 million people — a big chunk of the consumer market that advertisers covet. How are they responding to new digital approaches that merchants and other businesses are beginning to use to connect with consumers beyond banners and other now-ancient display ads?

Continue to read Tom Grubisich, streetfightmag.com

Tags: Hyperlocal

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