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Fashion industry leads: Target your audience with a niche approach instead of advertising

memeburn :: Why spend thousands to advertise in a top-notch magazine while you can start a whole new publication online for the same amount? That is exactly the current mind-set of more and more companies, which have discovered that targeting your audience with a niche approach pays off better than advertising. Why? Well, who wouldn’t like a brand that thinks creatively outside the box? Printing their own publications. The fashion industry seems to be leading the pack with this increasingly popular trend.

Continue to read Talita Calitz, memeburn.com

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