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ABC’s ‘Don’t Trust the B’ becomes TV’s latest online-first success

paidContent :: The Internet is supposed to be cannibalizing traditional TV viewership, not offering marketing support for its premieres. But the latter seems to be happening this television season. On Wednesday night, new ABC comedy Don’t Trust the B—- in Apt. 23 became the latest new show to seemingly benefit from an emerging strategy in which shows debut online before their network premiere.

Continue to read Daniel Frankel, paidcontent.org

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