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Interactive Video Units Essential, IAB's Seneca Mudd

Interactivity around in-stream video advertising is essential as publishers and marketers seek value in the emerging medium, says Seneca Mudd, Director of Industry Initiatives at the Interactive Advertising Bureau (IAB) says in this interview with Beet.TV

We spoke at the conclusion of last week's IAB Digital Video marketplace where Mudd moderated several sessions. 


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