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Understanding Facebook's success, virality

VentureBeat :: Part I of VB's series: "Virality" - Social media is fundamentally changing marketing, and Facebook understands that. A key driver of the company’s growth is the people-tagging feature in Facebook. Even though Flickr was a better product than Facebook Photos for many years, the virality of people-tagging rocketed Facebook to the top of the photo-sharing pack. People-tagging served both to increase user acquisition and drive repeat usage.

Continue to read Part I, by Rocky Agrawal, venturebeat.com

Don't be the product, buy the product!