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NY tabloid’s new South Asian section shows ‘local’ is cultural not geographic'

Would like to add that in some specific cases local is cultural but in many others geographic.

paidContent :: What do local New Yorkers really want to read about? Well, cricket and Bollywood, of course. One of New York’s longtime tabloids The Daily News has added a news section to its website called Desi that targets the city’s large South Asian community. The paper is using technology to siphon South Asian stories from papers around the world. A small staff helps ensure the content reflects the interest of the American diaspora.

Continue to read Jeff John Roberts, paidcontent.org

Tags: Hyperlocal

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