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Android tablet market: Amazon Kindle Fire doubled its share from 29.4 to 54.5pc

comScore :: The Kindle Fire, introduced to the market in November 2011, has seen rapid adoption among buyers of tablets. Within the Android tablet market, Kindle Fire has almost doubled its share in the past two months from 29.4 percent share in December 2011 to 54.4 percent share in February 2012, already establishing itself as the leading Android tablet by a wide margin.

U.S. Market Share of Android Tablets by Unique Devices
Dec-2011, Jan-2012, Feb-2012
Total U.S.
Source: comScore Device Essentials*   % Share of Android Tablets Dec-11 Jan-12 Feb-12 Amazon Kindle Fire 29.4% 41.8% 54.4% Samsung Galaxy Tab Family 23.8% 19.1% 15.4% Motorola Xoom 11.8% 9.0% 7.0% Asus Transformer 6.4% 6.2% 6.3% Toshiba AT100 7.1% 7.0% 5.7% Acer Picasso 6.0% 5.2% 4.3% Acer Iconia 2.8% 2.6% 2.1% Dell Streak 2.2% 1.7% 1.3% Lenovo IdeaPad Tablet K1 0.7% 0.9% 1.2% Sony Tablet S 0.9% 0.8% 0.7% Other 8.9% 5.6% 1.6%

*comScore Device Essentials measures unique devices accessing the web during the time period noted, including home, enterprise and secondary devices across all age groups.

[comScore:] Larger screen tablets see higher level of content consumption

Tablet adoption among U.S. consumers continues to climb as more devices appealing to various price and feature preferences are introduced to the market. Screen size is perhaps the most outwardly apparent differentiator between devices, with the market offering consumers a wide variety of options such as the 10″ Apple iPad, 9″ Sony S1, 7″ Amazon Kindle Fire and 5″ Dell Streak. Analysis of page view consumption by screen size found a strong positive association between screen size and content consumption. Specifically, 10″ tablets have a 39-percent higher consumption rate than 7″ tablets and a 58-percent higher rate than 5″ tablets.

Source - Continue here: ComScore

Discussed here Jay Yarow, Business Insider: "It's Official: Google Has Lost Control Of The Android Tablet Market"

Tags: Amazon Kindle

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