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Buzzfeed’s Jonah Peretti: Display dollars aren’t coming back

paidContent :: Content providers are wringing their hands over how to get advertisers to pony up the big bucks they once spent on display ads. Maybe that money is just gone forever. Jonah Peretti, a founder of the Huffington Post and viral content site Buzzfeed, says the sun is setting on display ads, and publishers should focus instead on ads tailored for social media.

HT: Mediagazer

Continue to read Jeff John Roberts, paidcontent.org

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