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NBC Universal NewFront pitches digital as complement to TV

AdAge :: The NewFront digital upfront presentations were conceived to mimic the traditional TV upfronts, where networks try to interest advertisers in buying huge amounts of ad inventory for the coming year. But NBC Universal didn't want its digital upfront Tuesday night to step on its traditional presentations either, so its pitch for 60 digital properties included no show screenings, relatively few celebrities and lots of concepts.

Continue to read Jeanine Poggi, adage.com

Tags: NBC

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