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Ad buyers want better info on magazine tablet editions

AdAge :: Print media buyers have sent a letter to magazine publishers asking them to reveal more information about their tablet editions' performance. "While certain digital extensions, such as the tablet, represent a relatively new medium, we believe the time has come for rigorous transparency and accountability," the 4A's Print Media Committee said in a May 1 letter to the MPA, the magazine industry association.

Continue to read Nat Ives, adage.com

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