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YouTubers bring audience to Ford-sponsored NBC reality series

GigaOM :: Think reality TV is saturated with product placement? Meet Escape Routes, just finishing its run on NBC Saturday nights at 8 PM (as well as on Hulu), and using large amounts of screen time to sell you Zynga games, iPads and, above all else, the Ford Escape. Despite the level of salesmanship involved, though, there are some interesting digital innovations in the structure of the show and in the casting.

Continue to read Liz Shannon Miller, gigaom.com

Tags: NBC YouTube

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