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09:29

London 2012: Primetime TV will rule over digital for years, says NBC Olympics EP Jim Bell

Hollywood Reporter :: NBC is quite proud and vocal of its monumental effort to broadcast every single event at this summer's London Olympics on its website and mobile apps, but that doesn't mean they're abandoning their core business of big events and big ratings on primetime. Still, given the fact that their online efforts represent a major technological and paradigm jump from 2008's games in Beijing, a cordless future for the broadcasts seems closer than ever, right?

Not so fast.

A report by Jordan Zakarin, www.hollywoodreporter.com

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