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Visual journalism: Advice on building interactives and engaging the audience

Journalism.co.uk :: News outlets use interactives for a number of reasons: to tell a story in a different, more visual way; to enable the deeper exploration of a large dataset; or maybe to offer greater context or to personalise the issue for the user. But overall, the goal will be to interact with and engage the user.

Digital storytelling experts outline key factors to consider when producing interactives, including personalisation, user journey and the importance of 'clickability'.

A report by Rachel McAthy, www.journalism.co.uk

Tags: Storytelling

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