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Digital Generation and Nielsen integrate metrics into TV, video buys

MediaDaily | MediaPost :: Digital Generation, which offers a campaign management platform, has an arrangement with Nielsen to integrate multiple measurement tools into its system for TV and online video buys. The Nielsen products to be melded into the DG platform include the core TV ratings and the fledgling Online Campaign Ratings.

A report by David Goetzl, www.mediapost.com

Official press release: "DG to Integrate Nielsen Data to Deliver Cross-platform Campaign Management and Analytics Suite"

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