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‘Continental Content Divide’: News orgs between social and immersive journalism

Poynter :: Steve Rubel outlines what he calls the “Continental Content Divide” that has emerged among media companies:

[Steve Rubel:] Some publishers see social networking as their primary path to growth. As a result, they are mixing journalism and web culture in clever ways that get their stories shared so they find you. Others, meanwhile, believe the future is in immersive experiences that audiences seek out and, perhaps, even pay for.

A summary by Steve Myers, www.poynter.org

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