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The Olympics safeguards the BBC for another generation

The Next Web :: It has been a phenomenally successful Olympics for Great Britain & Northern Ireland, securing third place in the gold medal table behind the might of the USA and China. But rowers, cyclists, runners and boxers aside, it has been a massive event for broadcasters too, in what the BBC was touting as the first digital Olympics. And its success on this front couldn’t have come at a better time.

A report by Paul Sawers, thenextweb.com

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