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Forrester's O'Connell: Programmatic Buying of Video Inventory "Will Become the Norm"

The emergence of real-time bidding solutions for online video ad buying, which are employed by ad agencies, will replace the ways buying is done today, says Joanna O'Connell, Senior Analyst, Interactive Media at Forrester Research, in this interview with Beet.TV

She says automated buying "will become the norm"

She foresees a bifurcated media buying scenario where there will be some media buyers working in programmatic buying and another group focused on custom brand experiences.

O'Connell was a founding member of Razorfish's ATOM Systems agency trading desk


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